Kalitva Catalòg de Produches by Lana Raizen

Kalitva Catalòg de Produches by Lana Raizen is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2019

Kalitva Catalòg de Produches

by Lana Raizen

Client: Kalitva

A' Design Award de Bronze Winner in Grafica Category

13,921
Verified Award Winner
Verify Award Status for #73261

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kalitva Catalòg de Produches

Lo catalòg es estat creat per un fabricant rus d'ustensilhas de cosina. A l'issue d'una familiarizacion detalhada e d'una analisi comparativa de totas las colleccions, las especias, èrbas e legums los mai adaptats son estats seleccionats, que completan lo design del catalòg e meton en valent los avantatges de cada colleccion. La cobèrta principala del catalòg es realizada amb un decop en fòrma de padena, a travèrs del qual se vei la fòto en colors de la colleccion. Los manecs de la padena e de las òlas sus la segonda cobèrta son vernissats amb un vernís soft-touch, en imitant lo revestiment real d'aqueles manecs.

The Recognition

About the A' Design Award de Bronze

Kalitva Catalòg de Produches a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Kalitva Catalòg de Produches siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Kalitva Catalòg de Produches satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensions & Packaging: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Production Technology: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Challenge: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Research: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiration: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Project Duration: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operation Flow: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Team Members: Lana Raizen
Image Credits: Photographer: Sergey Fedotov, Kalitva