Plants Trade Libre de Concèpt e Afiche by Tsuyoshi Omori is a highly esteemed winner of the very prestigious 2019 A' Design Award d'Argent in Grafica Competition Category.
ArgentGrafica· 2019
Plants Trade Libre de Concèpt e Afiche
Client: Plants Trade
A' Design Award d'Argent Winner in Grafica Category
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- Verified Award Winner
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The Design
About Plants Trade Libre de Concèpt e Afiche
PLANTS TRADE es una seria d'especimens botanics dins una forma innovanta e artistica, que foguèt desvolopada per bastir una melhora relacion entre los umans e la natura puslèu que coma un material educatiu. Lo Libre de Concèpt Plants Trade foguèt preparat per vos ajudar a comprendre aqueste produit creatiu. Lo libre, concebut exactament dins la meteissa talha que lo produit, presenta non pas solament de fòtos de la natura mas tanben de grafics unics inspirats per la sabença de la natura. Çò mai interessant, los grafics son imprimits amb cura en impression tipografica, de biais que cada imatge varie en color o en textura, coma las plantas naturalas.
The Recognition
About the A' Design Award d'Argent
Plants Trade Libre de Concèpt e Afiche a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Plants Trade Libre de Concèpt e Afiche siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Plants Trade Libre de Concèpt e Afiche es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Concept Book was designed in exactly the same size as the products, botanical specimens. Not only photos of nature, the book also features unique graphics which the designer created with drawing inspiration from the nature’s wisdom. More interestingly, the graphics are carefully printed by letterpress so that every image varies in color or texture, just like natural plants.
- Dimensions & Packaging
- The Concept Book is a hardcover, 105 x 190 mm, consisting of 52 pages. The Poster is 505 x 728 mm.
- Tags
- Concept Book, Botanical Specimen, Letterpress, Graphics, Plants Trade, Nature
- Production Technology
- The Concept Book used the foil printing on its white cardboard cover, the offset printing for 5 photographs and the letterpress printing for 14 graphics. The Poster used the offset printing for the photograph and the letterpress printing for the graphic.
- Design Challenge
- The difficulty in designing the Concept Book was in what way the designer should create graphics that can make people think of the nature’s wisdom. After consideration, the designer chose the letterpress printing for graphics to depict different colors or textures, just like real plants.
- Inspiration
- Plants Trade is a series of an innovative and artistic form of botanical specimens, not like the conventional ones that are merely used as educational material. The product was born to build a better relationship between humans and nature. The Concept Book was made to help people understand this creative product.
- Project Duration
- The project started in September 9th, 2017 in Tokyo and it is still ongoing. The Concept Book was published in Japan on that date and was exhibited at Tokyo Art Book Fair in October 2017, Shibuya Publishing & Booksellers in August 2018 and at Kamome Books in September 2018.
- Operation Flow
- The Concept Book will be on sales online as well as at exhibitions or events such as art book fair. Not simply as a printed object, the designer hopes people feel the unspoken messages from plants, that is, Nature’s Wisdom.
- Patents
- Copyrights belong to PLANTS TRADE, 2017
- Team Members
- Designer & Illustrator : Shunsuke Ikai
Photographer : Hiroto Hata
Copywriter : Tadayasu Seto
Translator : Yukiko Nishikawa
Movie : studio me - Image Credits
- Image＃2:Photographer Takashi Hiramatsu, 2018.
Image＃3:Photographer Takashi Hiramatsu, 2018.
Image＃4:Photographer Takashi Hiramatsu, 2018.
Image＃5:Photographer Takashi Hiramatsu, 2018.
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