Reverse Relòtge by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award d'Aur in Dissènh de Mobilièr Competition Category.

AurMobilièr· 2019

Reverse Relòtge

by Mattice Boets

Client: Mattice Boets

A' Design Award d'Aur Winner in Mobilièr Category

56,916
Verified Award Winner
Verify Award Status for #78372

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Reverse Relòtge

Mentre que lo temps vòla, los relòtges son demeurats identics. Reverse es pas un relòtge ordinari, es l'inversion, un design de relòtge minimalista amb de cambiaments subtils que lo rendon unic. L'agolha orientada cap a l'interior gira dins l'anèl exterior per indicar l'ora. La pichona agolha orientada cap a l'exterior se tèn sola e gira per indicar las minutas. Reverse foguèt creat en levar totes los elements d'un relòtge exceptat sa basa cilindrica, puèi l'imaginacion prenguèt lo dessús. Aqueste design de relòtge a per buta de vos ramenar d'abrassar lo temps.

The Recognition

About the A' Design Award d'Aur

Reverse Relòtge a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Reverse Relòtge siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Reverse Relòtge crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.