Logotype SETMA Logotip by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2019 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2019
Logotype SETMA Logotip
Client: Mateus Matos Montenegro
A' Design Award de Bronze Winner in Grafica Category
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- Verified Award Winner
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The Design
About Logotype SETMA Logotip
La marca de la SETMA, Secretariat Municipal de Torisme e d'Environament de Jijoca de Jericoacoara, representa lo païsatge armoniós e las meravilhas naturalas de la ciutat, de la Laguna Blava, lo Serrote, la Pèira Perfurada, la Mar e l'emblemática Colcada de Solelh sus las Dunas. Lo designer a unificat totes aquestes elements dins una forma armoniosa amb l'utilizacion d'elements corbats en ondas sinusoïdalas, que representan la frequéncia, la balança e l'equilibri entre tota la beutat naturala e l'experiéncia que la ciutat ofris, considerada bèla per sos abitants e fòrça visitaires del monde entièr.
The Recognition
About the A' Design Award de Bronze
Logotype SETMA Logotip a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Logotype SETMA Logotip siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Logotype SETMA Logotip satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The SETMA, the Municipal Tourism and Environment secretariat, brand of Jijoca de Jericoacoara must be what the municipality and its environment represents for all the people who enjoy the unique and wonderful moments of happiness and peace there. It must be an extremely expressive brand, but light and harmonious. A visual representation of a paradise.
- Dimensions & Packaging
- The logo showcases the five colorful natural elements that unify and represent the city of Jijoca de Jericoacoara. We transformed these elements in icons and unified those using harmonious sine waves curves, implying they are all part of one environment. We overlapped the elements that connects between themselves.
- Tags
- Jijoca de jericoacoara, setma, logotype, environment, harmony, transcendent, tourism
- Production Technology
- The mais insight of the design was to unify all the main city elements using the harmony that their own environment provides, with the sine curves waves in resonance with nature.
- Design Challenge
- The main creative challenge in the concept was to find a way to be simple, but at the same time represents the whole city, environment and the amazingness feeling of freedom, all together connected with nature.
We found this harmony in the sine waves that represent all life. We are all made of energy waves that resonate with each other and our environment. - Research
- The research for the design was to find what where the main elements of the city. Witch ones represented more the city as a whole. The collection of data came from a study related do images from social media and which ones were most shared by its visitors.
- Inspiration
- The logotype appropriates the natural wonders of the municipality to represent in a drawing everything that it offers to its tourists and visitors. From the lagoon, the serrote, the pierced stone, the sea and the iconic sunset on the dunes.
To unify all these elements, we use harmonious curved sine-wave elements, which represent the frequency, balance, harmony and equilibrium between all the natural beauty and the transcendent experience it provides. - Project Duration
- The project started by the end of January 2018 and ended in the middle of March 2018.
- Operation Flow
- From the beginning of the project, the main idea was to have a harmony, an energy, a flow in which the design would represent the environmental wonders with de transcendent feeling of its users.
- Team Members
- Mateus Matos Montenegro
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