Lo dissènh Yau Sik San Concepcion de Marca per 1983Asia es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.
FèrreGrafica· 2020
Yau Sik San Concepcion de Marca
per 1983Asia
Client : 1983Asia
Laureat del A' Design Award de Fèrre dins la Categoria Grafica
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A prepaus de Yau Sik San Concepcion de Marca
Yau Sik San es una concepcion de marca creada per una marca alimentària de cosina cantonesa (Guangdong). L'identitat es bastida a l'entorn del Dieu de la Cosina, una figura de la credença chinesa ancestrala ligada a l'abilhament, la nurritura, la bonaür e la longevitat. La calligrafia chinesa es utilizada per lo nom de la marca per exprimir lo caractèr regional de Guangdong. De combinasons de colors tradicionalas sostenon l'imatge visual. L'emballatge es realizat amb impression sus papièr especializat, tractament UV, brodadura, impression reactiva e estampatge a caud. L'objectiu es de presentar la qualitat de la nurritura a travèrs d'una istòria culturala.
La Reconoissença
A prepaus del A' Design Award de Fèrre
Yau Sik San Concepcion de Marca a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Yau Sik San Concepcion de Marca siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Yau Sik San Concepcion de Marca merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions e Embalatge
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Etiquetas
- Package design, food, traditional culture, Asian design
- Tecnologia de Produccion
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Desaffo de Dissènh
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Recèrca
- Chinese traditional culture
- Inspiracion
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Durada del Projècte
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Flux Operacional
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Brevets
- 1983ASIA
- Membres de l'Equipa
- Susu
Yao
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
He Jing
Li Hong Yu - Crèdits d'Imatges
- 1983ASIA
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