Lo dissènh Menogga Disseny de Marca per 1983Asia es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Menogga Disseny de Marca

per 1983Asia

Client : 1983Asia

Laureat del A' Design Award de Bronze dins la Categoria Grafica

17,179

Laureat de Prèmi Verificat

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Lo Concèpte

A prepaus de Menogga Disseny de Marca

Menogga es un disseny de marca basat sus la cultura de la minoritat Zhuang en China. La tradicion Zhuang ten una legenda que ditz que las personas naisson de flors, e la divesa Menogga es totjorn onorada uèi. L'identitat de marca exprimís l'esperit femenin, la bontat e la tolerància que se trapan dins aquesta legenda. D'imatges tradicionalas de teissuts Zhuang foguèron numerizadas e redessenhadas amb un logicial de disseny numeric per formar un sistèma visual modèrne. L'identitat es aplicada a la vestimenta, l'embalatge e las parapluèjas, en utilizant l'estampatge a caud, la brodadura e lo flocatge. L'objectiu es de partejar la cultura de Guangxi amb un public mai larg.

La Reconoissença

A prepaus del A' Design Award de Bronze

Menogga Disseny de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Menogga Disseny de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Menogga Disseny de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimensions e Embalatge: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Etiquetas: Package design, branding design, traditional culture, Asian design
Tecnologia de Produccion: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Desaffo de Dissènh: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Recèrca: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiracion: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Durada del Projècte: this project finished in March 2018 in Guangxi China
Flux Operacional: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Brevets: 1983ASIA
Membres de l'Equipa: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Crèdits d'Imatges: 1983ASIA