Peace and Presence Well-Being Identitat de Marca per Lisa Winstanley

Lo dissènh Peace and Presence Well-Being Identitat de Marca per Lisa Winstanley es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Grafica.

ArgentGrafica· 2020

Peace and Presence Well-Being Identitat de Marca

per Lisa Winstanley

Client : Peace & Presence Well-being UK

Laureat del A' Design Award d'Argent dins la Categoria Grafica

53,446

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #87317

Explorar mai Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Peace and Presence Well-Being Identitat de Marca

Peace and Presence Well-being es una entrepresa de terapias olisticas basada al Reialme Unit que fornís servicis coma la reflexologia, lo massatge olistic e lo reiki per rejovendir lo còs, l'esperit e l'ànima. Lo lengatge visual de la marca P&PW se fonda sus aqueste desir d'invocar un estat pasible, apasivant e relaxant, inspirat per las remembranças nostalgicas de l'enfància ligadas a la natura, en puissant particularament de la flòra e la fauna que se tròban sus las ribièras e dins los paisatges forestièrs. La paleta de colors s'inspira dels elements aquatics georgians, tant dins lor estat original coma oxidat, en fasent tornamai apèl a la nostalgia dels temps revolguts.

La Reconoissença

A prepaus del A' Design Award d'Argent

Peace and Presence Well-Being Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Peace and Presence Well-Being Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Peace and Presence Well-Being Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Dimensions e Embalatge: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Etiquetas: branding, visual identity, logo, stationery, packaging, merchandise
Tecnologia de Produccion: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Desaffo de Dissènh: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Recèrca: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Inspiracion: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Durada del Projècte: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Flux Operacional: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.