Bronze Grafica · 2020
Meat n Beer Design de Marca
- A' Design Award de Bronze 2020 in Grafica
- CLIENT: Meat n Beer
- Estimated Number of Design Views: 13,375
- Verification code B07D3F16A5 · Verify this award
Colors
About Meat n Beer Design de Marca
Meat n Beer es considerat coma un magazin emblematic de venda de carns especialas e de bièrras. L'inspiracion del logo ven de la fusion de lors dos productes emblematics. A partir de caps de bestiar tradicionaus amb lors banas agudas, transformats en un design iconic dins un vector modern rustic en trama de filh de fèrre, qu'interagís amb l'autre element tradicional, la botelha de bièrra. L'union se fa dins un espaci positiu e negatiu, de faiçon succincta e eleganta, dins un sol simbòl ont tèxte e imatge forman una sola imatge. La tipografia jòga e mescla una poliça d'estil Industrial ancian amb una Escritura mai moderna.
About the A' Design Award de Bronze
Meat n Beer Design de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Meat n Beer Design de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Meat n Beer Design de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Press Kit
- Unique Properties
- Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
- Dimensions & Packaging
- Packaging and the paper bags came in various shapes for each type and size of product.
- Tags
- Meat, beer, store, kobe, brand, logotype, packaging, design, prime
- Production Technology
- Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
- Design Challenge
- The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
- Research
- The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
- Inspiration
- Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
- Project Duration
- Started in july 2016, and ended with the opening of the second store in december 2018.
- Operation Flow
- The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
