EXP Brasil Brand Dessenh de Marca by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

EXP Brasil Brand Dessenh de Marca

by Mateus Matos Montenegro

Client: EXP Brasil

A' Design Award d'Argent Winner in Grafica Category

73,175

Verified Award Winner

Verify Award Status for #87730

Explorar los servicis Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About EXP Brasil Brand Dessenh de Marca

Lo dessenh de la marca EXP Brasil ven dels principis d'unitat e de partenariat de la companhia. Apropria lo mescladís entre tecnologia e dessenh dins lors projèctes coma dins la vida del burèu. Un element tipografic representa l'union e la fòrça d'aquesta companhia. Lo dessenh de la letra X es solid e integrat mas plan leuger e tecnologic. La marca representa la vida de l'estudi, amb d'elements dins las letras, tant dins l'espaci positiu coma dins lo negatiu, que unisson las personas e lo dessenh, l'individual e lo collectiu, lo simple amb lo tecnologic, lo leuger e lo robust, lo professional e lo personal.

The Recognition

About the A' Design Award d'Argent

EXP Brasil Brand Dessenh de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que EXP Brasil Brand Dessenh de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. EXP Brasil Brand Dessenh de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal appropriates the elements of unity, partnership, robustness, lightness and technology that are as much used in the projects as in the office structure, and in its various areas of expertise within Architecture, Urbanism and Engineering. The union is the strength of this company.
The union between people and forms; individual and collective; simple with technological; lightweight and robust; professional and personal.
To unify all these elements, it was used an element of the source design in an integrated and solid way.

In the typography, the special design of the letter E uses the negative space to create with the letter X a house icon, reinforcing the commitment of the studio.
The letter P has the lower part in a curve, relating with the design of an open door in a blueprint.
Dimensions & Packaging: The design was designed in CMYK, making it easy to print on a variety of media, but always thinking about RGB space and how shapes and colors would fit in the middle of the light.
Tags: Architecture, brand, logotype, engineering, contruction, design
Production Technology: Many elements have been created to complement the brand. From business cards, Billboard for the contruction site, printed portfolio, design patterns, social media, t-shirts and coffee mugs.
Each one with its technology, from offset printing, screen printing and acrylic UV printing.
Design Challenge: The great creative challenge was to bring and express all the union, quantity, malleability and quality of the functions and areas that the company provides. Putting it all together into one symbol, in the positive and negative space, that represented the soul of the company.
Research: Research was done in various areas related to architecture and engineering, from magazines, visits to works in progress and completed, and one day analyzing the structure and how the company works internally with its employees.
Inspiration: The brand has an immense importance for the business because it symbolizes a great everything of the company, its ideals, quality, concepts, designs, technology, its way of attending to the customer, its unique peculiarities.
The EXP Brasil brand was born from these principles, appropriating the mixture between technology and design, and inserting this concept into the letter X, which has in itself the idea of the correct place, the point of the question and the answer. The use of the negative space was also included in the typography, to reaffirm the studio concept and position.
Project Duration: The project started February 2018 and ended in January 2019
Operation Flow: The brand interacts with its medium, whether it is paper, business card, outdoor signs or billboards. Exactly representing all this union and interaction between its employees and their areas of expertise within Architecture and Engineering. The negative space in the typography interacts with the product, a building, a house, a construction.
Team Members: Mateus Matos Montenegro