Cells Afiche by Shenzhen Shen Wenjiao Design Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.
ArgentGrafica· 2020
Cells Afiche
by Shenzhen Shen Wenjiao Design Co., Ltd.
Client: Piy
A' Design Award d'Argent Winner in Grafica Category
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- Verified Award Winner
- Verify Award Status for #88427
The Design
About Cells Afiche
Lo 19 de julhet de 2017, PIY a bastit un pichon bastiment a Melbourne, Austràlia. Es un pichon castèl assemblat de 761 components, que l'an nomenat «Cells». Los noses son concebuts coma tenons filetats tornats a la man e tenons drechs, çò que se resumís coma «Tenon d'Èst e Mortaisa d'Oèst». Trobaretz lors produits, incluent rantièrs variables, mobilièrs d'estudi e sabatièrs, etc., totes demontables e reassemblables en un organisme. E alara, sentiretz lor desir de créisser liurament.
The Recognition
About the A' Design Award d'Argent
Cells Afiche a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Cells Afiche siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cells Afiche es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
- Dimensions & Packaging
- width 420mm x Height 594mm
- Tags
- Poster Design, Brand Design, Art Direction, Graphic Design
- Production Technology
- White Kraft Paper: Four colour offset print
- Design Challenge
- PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
- Research
- We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
- Inspiration
- The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world. - Project Duration
- The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
- Operation Flow
- People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
- Team Members
- Creative director：Wenjiao Shen
Cartographer：Wei Zhang
Cartographer：Qiyang Liang
Cartographer：Yanjiao Zhang
Designer：Meng Dunn
Designer：Yin li
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