Argent Film · 2020
Macau Light Festival 2018 TVC Publicitat televisiva
- A' Design Award d'Argent 2020 in Film
- CLIENT: Mirage Visuals
- Estimated Number of Design Views: 33,286
- Verification code 9A7A43DAE0 · Verify this award
Colors
About Macau Light Festival 2018 TVC Publicitat televisiva
Macau Light Festival 2018 TVC es una publicitat televisiva creada per promòure un festenal de lums de la vila. La publicitat presenta lo festenal coma un tunèl temporal. Una vista a la primièra persona guida lo espectator a travèrs d'installacions luminosas, de mapatge de projeccion tridimensional e de jòcs interactius. D'elements locals de gastronomia, arquitectura, cultura e creativitat son mostrats coma art d'installacion dins l'animacion. Totes los plans foguèron planificats dins un storyboard e testats coma demostracion de movement dins un logicial tridimensional abans lo tornatge. D'imatges d'accion reala, d'efièches visuals e de grafismes animats son combinats.
About the A' Design Award d'Argent
Macau Light Festival 2018 TVC Publicitat televisiva a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Macau Light Festival 2018 TVC Publicitat televisiva siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Macau Light Festival 2018 TVC Publicitat televisiva es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Image Credits
- MIRAGE VISUALS All right reserved.
