Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment per Hong Kong Trade Development Council

Lo dissènh Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment per Hong Kong Trade Development Council es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Eveniment.

ArgentEveniment· 2020

Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment

per Hong Kong Trade Development Council

Client : Hong Kong Trade Development Council

Laureat del A' Design Award d'Argent dins la Categoria Eveniment

56,680

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #90060

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment

Hong Kong Houseware Fair 2019 es una concepcion d'eveniment creada per una fièra comerciala tenguda al Hong Kong Convention and Exhibition Centre. La concepcion cobrís tres airas: una installacion de benvenguda dins lo hall d'entrada, un tractament d'entrada per la sala d'exposicion, e un afichatge separat de previsions de tendéncias. L'installacion de benvenguda mesura 30 mètres carrats e 5 mètres de nautor e inclutz un grand ecran LED. Los materials comprenon un sistèma d'alumini reütilizable, de tiras de lums LED, de panèls acrilics e de tapís biodegradable. De colors e de formas presas del rapòrt de tendéncias de l'industria religan las tres airas.

La Reconoissença

A prepaus del A' Design Award d'Argent

Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hong Kong Houseware Fair 2019 Foncion Principala: Installacion d'Eveniment es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Dimensions e Embalatge: The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Etiquetas: Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Tecnologia de Produccion: A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Desaffo de Dissènh: Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Recèrca: The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Inspiracion: Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Durada del Projècte: The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Flux Operacional: The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.