Wood and Tree Cartèl by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

Wood and Tree Cartèl

by Yu Zhuang

Client: Jia Saitama

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #90059

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Colors

The Design

About Wood and Tree Cartèl

Wood and Tree es un cartèl creat per un seminari d'arquitectura organizat a Tòquio, Japon. Lo tèma del seminari es l'usatge novèl de la fusta, un material classic, dins l'arquitectura modèrna. Lo cartèl utiliza un lengatge grafic modèrne per simular un dessenh classic dels anèls d'un arbre. De linhas de nombre, espessor, corbadura e color variats foguèron ensajadas per formar lo motiu. Lo resultat es matematic dins sa estructura, mas la beutat naturala i demòra. Lo cartèl mesura 210 sus 297 millimètres. Foguèt exposat a una entrada, ont los visitaires podián prene de pichons prospèctes.

The Recognition

About the A' Design Award d'Argent

Wood and Tree Cartèl a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Wood and Tree Cartèl siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Wood and Tree Cartèl es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.