C'YiShu Foncion Primària : Identitat Corporativa by Wang Zhiqi

C'YiShu Foncion Primària : Identitat Corporativa by Wang Zhiqi is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

C'YiShu Foncion Primària : Identitat Corporativa

by Wang Zhiqi

Client: WangZhiqi

A' Design Award d'Argent Winner in Grafica Category

45,754

Verified Award Winner

Verify Award Status for #91288

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'YiShu Foncion Primària : Identitat Corporativa

C'YiShu es una identitat corporativa creada per un talhièr que combina lo disenh d'interiors arquitecturals amb l'ensenhament del piano. L'identitat es bastida a l'entorn d'un simbòl personalizat que junh de caractèrs chineses amb una forma espaciala. De grafismes auxiliars representan los domenis d'activitat del talhièr, que comprenon lo disenh, lo piano, lo cafè e lo mobilièr. Lo simbòl foncciona coma un sistèma visual complet puslèu qu'un simple logotipe. Las aplicacions inclusisson de quasernets, de cartas de visita, de sobrescriches, de saquets de tela e de brocas, realizats amb estampatge argentat, marcatge a caud blanc, papièr especializat e talha laser del metal.

The Recognition

About the A' Design Award d'Argent

C'YiShu Foncion Primària : Identitat Corporativa a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que C'YiShu Foncion Primària : Identitat Corporativa siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. C'YiShu Foncion Primària : Identitat Corporativa es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designer have finished the customization of the unique symbol for project, and by filling in the auxiliary graphics representing multiple business forms, the logo is an overall and systematic visual symbol instead of a simple logo. A variety of graphics accomplish the production of a rich, complete and unique brand system, easy to to remember and spread.
Dimensions & Packaging: Notepads82mmx190mm, notebooks105mmx148mm, sketch book210mmx297mm, business cards50mmx90mm/50mmx50mm, cards, cloth bags340mmx410mm ，envelope100mmx200mm，File pocket180mmx250mm，Work card70mmx10mm，Brooch20mmx22mm
Tags: visual communication design
Production Technology: Printing silver Hot stamping white Specialty paper Metal laser Hollowing
Design Challenge: Find the appropriate design language to reflect the connotation of the industry and brand
Research: The logo combines Chinese characters with spatial form skillfully, and impresses the audience in the communication process through its diversified design of the unique symbols.
Inspiration: Dominated by architectural interior design, it combines piano education with the concepts of "Chi" and Sense of Space, aiming to build itself into a studio of diverse spaces for design, piano, coffee, and furniture.
Project Duration: The project started in November 2018 in Xi'an and finished in March 2019 in Xi'an, and was won Golden Pin Design Award 2019
Operation Flow: Designer have been weighing the use of different graphics to represent corresponding business forms, making repeated trials on the use of stripes of various thickness and gradient, and trying to obtain the effect of detail control as desired.
Team Members: WangZhiqi