Option Concepcion de Afiche by Haolai Zhou

Option Concepcion de Afiche by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Grafica Competition Category.

BronzeGrafica· 2020

Option Concepcion de Afiche

by Haolai Zhou

Client: H.Design

A' Design Award de Bronze Winner in Grafica Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Option Concepcion de Afiche

Option es un afiche que parla dels dreches de las femnas. L'afiche demanda a las femnas de non pas restar mudas e d'alçar la votz al mond. Lo messatge demanda tanben al public de non pas restar silenciós sus un problèma que se passa a l'entorn d'eles cada jorn. Lo silenci es pas una opcion, ni per las femnas ni per lo public. L'imatge central es un simbòl de crotz, pres de las marcas plaçadas sus d'esquisses e de borrolhons abandonats pendent la revision del trabalh. La crotz afirma que lo silenci es pas una opcion. L'afiche mesura 11 per 17 poces.

The Recognition

About the A' Design Award de Bronze

Option Concepcion de Afiche a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Option Concepcion de Afiche siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Option Concepcion de Afiche satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
Dimensions & Packaging: 11in x 17in
Tags: Women Rights, Powerful, Action, Option
Production Technology: Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
Design Challenge: Finding the powerful and appropriate visual language to speak out.
Research: Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
Inspiration: Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
Project Duration: The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
Operation Flow: Powerful visual communication is catching people's attention, and it's straightforward to the core message.
Team Members: Haolai Zhou
Image Credits: Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018