Lo dissènh The Moment Calendièr 2020 per Xiutao Fu es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Aur dins la Categoria de Competfo Grafica.

AurGrafica· 2020

The Moment Calendièr 2020

per Xiutao Fu

Client : Mattenai

Laureat del A' Design Award d'Aur dins la Categoria Grafica

64,650

Laureat de Prèmi Verificat

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Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de The Moment Calendièr 2020

Lo Calendièr del Moment s'inspira de la sabença anciana dels Tèrmes Solars Chineses e del Libre de l'Eclesiastès dins la Bíblia. Vòl reflechir sus la natura inquieta de la societat modèrna e remembrar a las gents de reconnéisser cada sason e preizar lo present. Dins aquesta nòva concepcion, lo mes es imprimit al centre de la pagina, mentre que las datas son dispausadas segon un arc degradat. Quand las datas e los arcs viran en sens orari a l'entorn del centre, s'esvahisson gradualament—gràcias al papièr translucid—evocant la nocion poetica que l'eternitat es compausada d'una seria de moments presents.

La Reconoissença

A prepaus del A' Design Award d'Aur

The Moment Calendièr 2020 a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que The Moment Calendièr 2020 siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Moment Calendièr 2020 crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimensions e Embalatge: 185mm x 94mm x 46.5mm
Etiquetas: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Tecnologia de Produccion: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Desaffo de Dissènh: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Recèrca: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiracion: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Durada del Projècte: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Flux Operacional: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Brevets: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Membres de l'Equipa: Creative Director & Designer: Xiutao FU
Crèdits d'Imatges: Echo Chen, 2019