Terark Concepcion d'Identitat Visuala per Tong Wen

Lo dissènh Terark Concepcion d'Identitat Visuala per Tong Wen es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Fèrre dins la Categoria de Competfo Grafica.

FèrreGrafica· 2020

Terark Concepcion d'Identitat Visuala

per Tong Wen

Client : Tong Wen

Laureat del A' Design Award de Fèrre dins la Categoria Grafica

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Colors

Lo Concèpte

A prepaus de Terark Concepcion d'Identitat Visuala

Terark es una identitat visuala concebuda per una entrepresa tecnologica que provesís de servicis de tractament de donadas massissas (big data). La concepcion se basa sus una matritz de punts combinada amb divèrsas colors en degradat. De punts connectats de manièra fluida forman la letra T, la primièra letra del nom de l'entrepresa. Se son provesits mantun degradats de shaders, çò que permet d'adaptar l'identitat a de nombrós usatges. Una poliça personalizada e un motiu de punts son estats tanben liurats per utilizacion en impression e sus d'autres materials. L'identitat es estada aplicada a de brochuras, d'anuaris, de cartas de visita e de botelhas d'aiga.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Terark Concepcion d'Identitat Visuala a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Terark Concepcion d'Identitat Visuala siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Terark Concepcion d'Identitat Visuala merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensions e Embalatge: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Etiquetas: Technology, branding, identity, logo, font
Tecnologia de Produccion: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Desaffo de Dissènh: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Recèrca: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiracion: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Durada del Projècte: This project took 3 month from end to end. Main design part was done in San Francisco.
Flux Operacional: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.