Macy’s Website Interfàcia de sit web by Willy Lai and Dave Torres

Macy’s Website Interfàcia de sit web by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Interfàcia Competition Category.

ArgentInterfàcia· 2020

Macy’s Website Interfàcia de sit web

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award d'Argent Winner in Interfàcia Category

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The Design

About Macy’s Website Interfàcia de sit web

Lo sit web de Macy's es una interfàcia de venda al detalh en linha que permet als clients de percórrer e crompar los produits ofèrts per Macy's. Lo sit web foguèt tornat concebre en responsa als comentaris dels clients, çò qu'a menat a una disposicion neta e simpla inspirada pels mèdias de mòda e los produits de tecnologia de consomacion. Las tecnologias web reactivas permeton l'accès a travèrs d'ordenadors portables, tauletas e telefòns intelligents. Una recèrca aprigondida a guidat lo trabalh, en incluïssent enquèstas d'utilizaires, entrevistas, tèsts A/B e tèsts d'usabilitat. L'estructura mai simpla fluïdifica lo procès de crompa e a melhorat l'engatjament dels utilizaires.

The Recognition

About the A' Design Award d'Argent

Macy’s Website Interfàcia de sit web a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Macy’s Website Interfàcia de sit web siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Macy’s Website Interfàcia de sit web es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.