Poznan Marathon Medal Animacion Promocionala by Artmask Group

Poznan Marathon Medal Animacion Promocionala by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Film Competition Category.

ArgentFilm· 2020

Poznan Marathon Medal Animacion Promocionala

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award d'Argent Winner in Film Category

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Verified Award Winner
Verify Award Status for #94314

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The Design

About Poznan Marathon Medal Animacion Promocionala

Poznan Marathon Medal es una animacion promocionala creada per presentar la medalha del vintièn Maraton PKO de Poznan. L'animacion mòstra de pichons elements que se rejónhon per formar la medalha, e cada element simboliza un an de l'istòria del maraton. La cordèla de la medalha es estampada amb de fòtos istoricas de totas las edicions de l'eveniment, dispausadas dins l'òrdre cronologic. La medalha mesura 80 sus 80 sus 7 millimètres e es fondut en acièr e argent. L'animacion foguèt producha en resolucion 4K per encoratjar l'inscripcion a la corsa d'anniversari.

The Recognition

About the A' Design Award d'Argent

Poznan Marathon Medal Animacion Promocionala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Poznan Marathon Medal Animacion Promocionala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Poznan Marathon Medal Animacion Promocionala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019