Lo dissènh Hazuto Foncion principala : Pòst de talhar e de servir per Tom Chan and Melanie Man es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Ustensilis de Cosina.
BronzeUstensilis de Cosina· 2020
Hazuto Foncion principala : Pòst de talhar e de servir
Client : Hazuto
Laureat del A' Design Award de Bronze dins la Categoria Ustensilis de Cosina
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A prepaus de Hazuto Foncion principala : Pòst de talhar e de servir
Tèxte : Hazuto es una estetica novèla sus l'espaci omnipresent del pòst de cosina. Un bòrd de metal brossat enròtla lo pòst, lo protegint del gauchiment, de l'esquinçadura, dels còps e de las casudas. La combinason metal-fust es una experiéncia tactila novèla e agradabla. La calor del fust contrasta amb l'encastre auster d'acièr inoxidable. Las vitz son plaçadas d'un biais caracteristic per completar una sensibilitat industriala. Un espaci negatiu d'angle forma un cròc comòde. La forma singulara es servada, sens distraccions o aponses inutilas. Lo resultat es una forma eficienta, neta, a dos tons, tan atractiva coma ergonomica.
La Reconoissença
A prepaus del A' Design Award de Bronze
Hazuto Foncion principala : Pòst de talhar e de servir a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Hazuto Foncion principala : Pòst de talhar e de servir siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Hazuto Foncion principala : Pòst de talhar e de servir satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Darrièr lo concèpte
Kit de premsa
Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.
- Proprietats Unicas
- Wood boards with metal elements or handles are not new. But fit a one-piece steel rim around it, create a corner nook, and you have an on-trend package that works as well as it looks. The aesthetic differentiators here are efficiency and form. No separate handle to disrupt the singular rectangular flow. Functionally, the rim prolongs warping. Knocks and drops are insulated. The austere stainless steel rim contrasts with the warm wood. The screws are characteristically placed to complete an industrial sensibility, communicating sturdiness. This two-tone form is clean and eye catching.
- Dimensions e Embalatge
- 230 x 14 x 325 mm
Width mm x Depth mm x Height mm - Etiquetas
- kitchen, cutting, serving, board, wood, hazuto
- Tecnologia de Produccion
- Black Walnut is selected for the wood type, due to its perfectly moderate hardness (Janka index 1010) that doesn't dull knives nor easily dent. A rich dark colour elevates the board beyond your everyday bamboo board. Edges are carefully rounded for durability and handling comfort. Food-grade 304 stainless steel is used for the rims and screws, to be long lasting and corrosion resistant. The rim has been brushed and polished multiple times, achieving a brushed effect that renders any welds miraculously invisible.
- Desaffo de Dissènh
- The concept simplicity and execution are the most challenging parts.
It was not easy to fit the metal rim to be in full contact with the board, especially the corners. Our benchmark was always to have the rim in one continuous piece, as a demonstration of workmanship. We spent a long time testing options to ensure welding spot is invisible. Of many, only one metalworking supplier achieved our satisfaction.
The market variety is a benefit (for research) and a difficulty (to be original). To excite users in an over-saturated category is hard, but our design was readily accepted by our testers. - Recèrca
- Research: Online channels (e.g amazon, hktvmall), social media channels, industry reports.
Methodologies: Product Value radar chart, Aesthetic mapping, competitive analysis, small focus group meetings.
Impact on design: size to be small for space-conscious urban kitchens, but big enough for needs of small family. Material to be decorative and high performance (hardness, shape stability). Market analysis suggested to consider gifting, serving, decorating functions as well as everyday cutting. Warping is common issue so the screw locations are chosen to delay warping. - Inspiracion
- I was partly inspired by the endless technology product varieties that seemed to encompass us now. I am drawn to some of their use of contrasting metallic elements, to bold visual results. The concept culminated from a daydreaming moment, where I thought a chopping board bound by a metal rim could look engaging and robust. Coming from a metal works background myself helped inform the rim specs. Deep dive into online retailers and industry reports gave us user expectations and trends. We ended up prototyping different materials, adjusting dimensions and features before we were happy.
- Durada del Projècte
- Project started in October 2019, with final design completed by December 2019 and first batch samples made by 2020 January.
- Flux Operacional
- No instruction manuals need to be included for the endless uses of this versatile board! Hazuto board can be used for everyday cutting, or for serving bread, cheese, salad, fruits, steak. On display, it can be hung up or used as a table condiment tray for complementing most atmospheres.
- Brevets
- Design registration pending in Hong Kong and China.
Trademark registration pending in HK and China. - Membres de l'Equipa
- Tom Chan
Melanie Man
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