Pop Up Magazine Títol d'Apertura per Rafael de Araujo

Lo dissènh Pop Up Magazine Títol d'Apertura per Rafael de Araujo es un laureat autfo estimfo del prestigfo 2020 A' Design Award d'Argent dins la Categoria de Competfo Film.

ArgentFilm· 2020

Pop Up Magazine Títol d'Apertura

per Rafael de Araujo

Client : Pop Up Magazine

Laureat del A' Design Award d'Argent dins la Categoria Film

46,477

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Colors

Lo Concèpte

A prepaus de Pop Up Magazine Títol d'Apertura

Lo projècte èra un viatge per explorar las questions d'Escapada (tèma de 2019) de manièra abstracha e fluida, en mostrant los cambiaments, las novetats e las consequéncias que ne resultan. Totas las visuals son netas e agradablas de veire, en contraste amb la realitat inconfortabla de l'acte d'escapar. Lo design càmbia constantament e las formas que se transforman dins l'animacion representan l'acte de readaptacion, causada per qualque tipe de situacion. L'Escapada a diferentas significacions, interpretacions e lo punt de vista varia del jogaire al seriós.

La Reconoissença

A prepaus del A' Design Award d'Argent

Pop Up Magazine Títol d'Apertura a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Pop Up Magazine Títol d'Apertura siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pop Up Magazine Títol d'Apertura es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensions e Embalatge: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Etiquetas: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Tecnologia de Produccion: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Desaffo de Dissènh: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Recèrca: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiracion: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Durada del Projècte: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Flux Operacional: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Membres de l'Equipa: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Crèdits d'Imatges: Rafael de Araujo, 2019.