Route Afiche by Adao Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Grafica Competition Category.
BronzeGrafica· 2020
Route Afiche
by Adao Liu
Client: Personal Project
A' Design Award de Bronze Winner in Grafica Category
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- Verified Award Winner
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The Design
About Route Afiche
Route es un afiche creat coma projècte escolar de tipografia. Una recèrca de camp dins la ciutat foguèt realizada per enregistrar de formas de letras autenticas. Una eleganta escritura manuscrita trobada sus una fromiguièra foguèt seleccionada coma inspiracion. Lo traçat doble daissat pels marcadors sus la susfàcia lusenta forma lo lengatge visual principal de l'afiche. Lo nom Route fa referéncia a la fotografia d'inspiracion, presa dempuèi una veitura en movement, e a las doas linhas, que rapèlan las regas daissadas per las ròdas. L'afiche final exprimís lo movement e la direccion.
The Recognition
About the A' Design Award de Bronze
Route Afiche a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Route Afiche siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Route Afiche satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
- Inspiration
- The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.
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