ODTU Sanat 20 Design d'Identitat Visuala by Kenarkose Creative

ODTU Sanat 20 Design d'Identitat Visuala by Kenarkose Creative is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

ODTU Sanat 20 Design d'Identitat Visuala

by Kenarkose Creative

Client: Middle East Technical University

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

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Colors

The Design

About ODTU Sanat 20 Design d'Identitat Visuala

Per lo 20en an de ODTU Sanat, un festival d'art organizat cada an per l'Universitat Tecnica del Mejan Orient, la demanda èra de bastir un lengatge visual per metre en valent los 20 ans consecutius del festival. Coma demandat, lo 20en an del festival foguèt emfasat en l'abordant coma una òbra d'art cobèrta per descobrir. Las ombras de las coches de color identic que fòrman los nombres 2 e 0 creèron una illusion 3D. Aquesta illusion dona lo sentiment de relèu e los nombres semblan fonduts dins lo rèireplan. La causida de colors vivas crea un contraste subtil amb la tranquillitat del 20 ondulant.

The Recognition

About the A' Design Award d'Argent

ODTU Sanat 20 Design d'Identitat Visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que ODTU Sanat 20 Design d'Identitat Visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. ODTU Sanat 20 Design d'Identitat Visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Dimensions & Packaging: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Tags: Visual Identity, Visual Communication, Graphic Design, Branding
Production Technology: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Design Challenge: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Research: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Inspiration: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Project Duration: The project started in October 2018 in Ankara and finished in March 2019.
Operation Flow: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Team Members: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Image Credits: All visual materials were designed and produced by Kenarkose Creative.