Korea Sport Coach Federation Identitat de Marca e Visuala per Yena Choi and Jinha Seo

Lo dissènh Korea Sport Coach Federation Identitat de Marca e Visuala per Yena Choi and Jinha Seo es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Korea Sport Coach Federation Identitat de Marca e Visuala

per Yena Choi and Jinha Seo

Client : Korea Sport Coach Federation

Laureat del A' Design Award de Bronze dins la Categoria Grafica

13,836

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #98641

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Korea Sport Coach Federation Identitat de Marca e Visuala

KSCF es una division esportiva coreana que regroupa d'expèrts ligats a l'espòrt, incluses de jogaires actius e ancians de las equipas nacionalas, d'entrenadors e de proprietaris d'equipas esportivas. Lo lògo en forma de còr es desenhat a partir de l'axe X-Y, que representa l'euforia e l'adrenalina de l'atleta, la dedicacion e l'afeccion de l'entrenador per sas equipas e l'amor general per l'espòrt. Lo lògo en forma de còr se compòsa de quatre pèças de casse-tèsta: aurelha, flècha, pè e còr. L'aurelha simboliza l'escota, la flècha simboliza l'objectiu e la direccion, lo pè simboliza la capacitat e lo còr simboliza la passion.

La Reconoissença

A prepaus del A' Design Award de Bronze

Korea Sport Coach Federation Identitat de Marca e Visuala a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Korea Sport Coach Federation Identitat de Marca e Visuala siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Korea Sport Coach Federation Identitat de Marca e Visuala satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions e Embalatge: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Etiquetas: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Tecnologia de Produccion: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Desaffo de Dissènh: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Recèrca: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiracion: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Durada del Projècte: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Flux Operacional: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Brevets: Trademark 2020 Yena Choi, James Kim
Membres de l'Equipa: B for Brand Creative Team
Crèdits d'Imatges: B for Brand Creative Team