Hak Hi Kong Renovacion de Marca del Pòrt de Yong An by Shih Pei, Huang and Chia Lin, Wang

Hak Hi Kong Renovacion de Marca del Pòrt de Yong An by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

Hak Hi Kong Renovacion de Marca del Pòrt de Yong An

by Shih Pei, Huang and Chia Lin, Wang

Client: National Yunlin University of Science and Technology

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner

Verify Award Status for #99273

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Colors

The Design

About Hak Hi Kong Renovacion de Marca del Pòrt de Yong An

La propòsta utiliza tres concèptes per reconstruir lo sistèma d'identitat corporativa del Pòrt de Pesca de Yong-An. Lo primièr es un nòu lògo creat amb material visual especific extrach de las caracteristicas culturalas de la comunautat Hakka. L'etapa seguenta es una reinvestigacion de l'experiéncia de divertiment, puèi la creacion de dos personatges mascòta representatius que apareisson dins las nòvas atraccions per guidar los toristas dins lo pòrt. Per acabar, la planificacion de nòu emplaçaments a l'interior, acompanhats d'activitats de divertiment e de cuisinas deliciosas.

The Recognition

About the A' Design Award d'Argent

Hak Hi Kong Renovacion de Marca del Pòrt de Yong An a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Hak Hi Kong Renovacion de Marca del Pòrt de Yong An siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Hak Hi Kong Renovacion de Marca del Pòrt de Yong An es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
Dimensions & Packaging: In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
Tags: Yong An Fishing Port rebranding and early recreation resource planning
Production Technology: Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
Inspiration: Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity.
Team Members: Chia Lin,Wang