HanKkeut Primary Function: Identitat de Marca by Jaehun Kim

HanKkeut Primary Function: Identitat de Marca by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2020

HanKkeut Primary Function: Identitat de Marca

by Jaehun Kim

Client: Visang

A' Design Award d'Argent Winner in Grafica Category

50,338

Verified Award Winner

Verify Award Status for #99386

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About HanKkeut Primary Function: Identitat de Marca

HanKkeut es una identitat de marca per una seria de manuals escolars desvolopats gràcias a la collaboracion entre estudiants e ensenhaires. L'objectiu de la marca es una connexion tot-en-un dins l'aprendissatge. Lo grafisme de la cobèrta emplega un trach connectat que emana de l'imatge d'identitat de marca per exprimir una sensacion d'ascension. Lo meteis trach s'aplica a totes los libres HanKkeut per crear una caracteristica visuala coerenta. De colors vivas, de texturas en relèu e d'autocollants olografics son emplegats sus las cobèrtas. Los diferents nivèls d'edat se distinguisson per de colors de cobèrta diferentas.

The Recognition

About the A' Design Award d'Argent

HanKkeut Primary Function: Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que HanKkeut Primary Function: Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. HanKkeut Primary Function: Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers.
Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers.
Providing the best form of learning, the textbooks enable communication between teachers and students.
Dimensions & Packaging: The dimension of HanKkeut is 220mm x 300mm x 10mm, 210mm x 297mm x 10mm and it is printed with harmless far-infrared ink.
Different age levels have different cover design colors of distinguishing.
Tags: Learning Method, Brand Identity, all in one, connect, ascension
Production Technology: The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
Design Challenge: In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
Research: Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
Inspiration: The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature.
The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan.
The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Project Duration: HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
Operation Flow: HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Team Members: Creative Director : Hanna Park
Designer : Yunhee Lee
Designer : Kwangsoo Park
Designer : Soojin Myung
Designer : Sehee Lim
Designer : Hyojoo Park
Image Credits: Visang Creative Design Lab, 2019