Bomapp Concepcion d'Identitat de Marca per Taiyoon Lee

Lo dissènh Bomapp Concepcion d'Identitat de Marca per Taiyoon Lee es un laureat autfo estimfo del prestigfo 2020 A' Design Award de Bronze dins la Categoria de Competfo Grafica.

BronzeGrafica· 2020

Bomapp Concepcion d'Identitat de Marca

per Taiyoon Lee

Client : Bomapp

Laureat del A' Design Award de Bronze dins la Categoria Grafica

19,324

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Colors

Lo Concèpte

A prepaus de Bomapp Concepcion d'Identitat de Marca

Bomapp es una concepcion d'identitat de marca creada per una entrepresa de tecnologia d'assegurança. Lo nom Bomapp combina boheom, lo mot corean per assegurança, amb lo mot map (mapa). Lo simbòl, los grafismes tematics e la concepcion globala transmeton l'idèa d'embraçament, çò que renfòrça l'identitat de la marca. Lo logotip inclutz la letra B, dessenhada per reflectir lo nombre d'aur. La geometria precisa es utilizada per exprimir la fisança e lo professionalisme, las valors fondamentalas del sector de l'assegurança. Lo lògo apareis en una sola color, blau o blanc, segon lo fons.

La Reconoissença

A prepaus del A' Design Award de Bronze

Bomapp Concepcion d'Identitat de Marca a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Bomapp Concepcion d'Identitat de Marca siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Bomapp Concepcion d'Identitat de Marca satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions e Embalatge: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Etiquetas: Bomapp , insurance, finance, branding
Tecnologia de Produccion: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Desaffo de Dissènh: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Recèrca: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiracion: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Durada del Projècte: 10.01.2019 - 09.04.2020 / Seoul, Korea
Flux Operacional: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Membres de l'Equipa: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim