Yo,verde ଅଲିଭ୍ ତେଲ by Antonio Cuenca is a highly esteemed winner of the very prestigious 2020 A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର in ପ୍ୟାକେଜିଂ ଡିଜାଇନ୍ Competition Category.
ବ୍ରୋଞ୍ଜପ୍ୟାକେଜିଂ· 2020
Yo,verde ଅଲିଭ୍ ତେଲ
Client: Yo, Verde
A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର Winner in ପ୍ୟାକେଜିଂ Category
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- Verified Award Winner
- Verify Award Status for #91926
The Design
About Yo,verde ଅଲିଭ୍ ତେଲ
କ୍ଲାସିକ୍ ସିରପ୍ ପାତ୍ର ଦ୍ୱାରା ଅନୁପ୍ରାଣିତ ଏହି ଡିଜାଇନ୍ ପାଇଁ ଏକ ସିନ୍ଥେସିସ୍ ବ୍ୟାୟାମ | ନାମ ହେଉଛି ଉତ୍ପାଦର ସଙ୍କେତ ଯାହା ଭିତରର ତେଲର ସବୁଜ ରଙ୍ଗକୁ ଯଥାର୍ଥ କରେ | ଆଗରେ, ଲୋଗୋ ଫାର୍ମାସ୍ୟୁଟିକାଲ୍ କ୍ରସରୁ ଏକ ପିକ୍ସେଲେଟେଡ୍ ହୃଦୟ ଗଠନ କରି ନିର୍ମିତ | ସ୍ ober ଚ୍ଛ ଏବଂ କଳାହୀନ ଡିଜାଇନ୍ ଯାହା ସ୍ୱାସ୍ଥ୍ୟ ଏବଂ ଏହାର ବିଷୟବସ୍ତୁ ସହିତ ଜଡିତ ଏକ ବାର୍ତ୍ତା ବ୍ୟବହାର କରେ |
The Recognition
About the A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର
Yo,verde ଅଲିଭ୍ ତେଲ A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାରର ବିଜେତା, ସୃଜନଶୀଳତା, ଚାତୁର୍ଯ୍ୟ ଓ ବୁଦ୍ଧିମତ୍ତା ଦ୍ୱାରା ଉଲ୍ଲେଖନୀୟ ଉତ୍କୃଷ୍ଟ ଡିଜାଇନଗୁଡ଼ିକୁ ପ୍ରଦାନ କରାଯାଉଥିବା ଏକ ଅତ୍ୟନ୍ତ ପ୍ରତିଷ୍ଠିତ ସ୍ୱୀକୃତି। ବ୍ରୋଞ୍ଜ ବିଜେତାମାନେ ସେମାନଙ୍କ ଡିଜାଇନରମାନଙ୍କର ବିସ୍ତୃତ ଅଭିଜ୍ଞତା, କଳ୍ପନା ଓ ଉଦ୍ଭାବନୀ ଶକ୍ତିକୁ ପ୍ରମାଣିତ କରୁଥିବା ଅତ୍ୟନ୍ତ ଦକ୍ଷ ଓ ଆଶ୍ଚର୍ଯ୍ୟଜନକ ଭାବେ ସୃଜନାତ୍ମକ ବସ୍ତୁ। Yo,verde ଅଲିଭ୍ ତେଲ ଏକ ଅତ୍ୟଧିକ ମୂଲ୍ୟବାନ, ପ୍ରଶଂସିତ ଓ ପ୍ରିୟ ବସ୍ତୁ ହେବ ବୋଲି ଆଶା କରାଯାଏ ଯାହା ଉଲ୍ଲେଖନୀୟ ଭାବେ ବୃତ୍ତିଗତ ଓ ନବସୃଜନଶୀଳ। A' Design Award ବ୍ରୋଞ୍ଜ ପୁରସ୍କାର ଜିତିଥିବା ଏହି ଡିଜାଇନ କଳା, ବିଜ୍ଞାନ, ଡିଜାଇନ ଓ ପ୍ରଯୁକ୍ତିବିଦ୍ୟାରେ ସର୍ବୋତ୍ତମ ଅଭ୍ୟାସକୁ ସମନ୍ୱିତ କରେ ଏବଂ ଖୁଣ୍ଟିନାଟି ପ୍ରତି ଧ୍ୟାନ ପାଇଁ ଉତ୍କୃଷ୍ଟ। Yo,verde ଅଲିଭ୍ ତେଲ ଆବଶ୍ୟକତାକୁ ସୁନ୍ଦର ଭାବେ ପୂରଣ କରେ, ଇଚ୍ଛାକୁ ସ୍ପର୍ଶ କରେ, ଅନୁଭୂତିକୁ ମୋହିତ କରେ ଏବଂ କୌତୂହଳକୁ ଆକର୍ଷିତ କରେ।
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product design is emphasized by its strong green colour over white, and its concept about health as the principal brand attributes. Naming, graphic design and finishing work together showing a powerful & consistent product, which breaks the usual design concepts about olive oil.
- Dimensions & Packaging
- This bottle is manufactured into glass with rounded shapes, a capacity of 500ml. Its measurements are 20cm height and 7,5cm wide.
- Tags
- packaging, extra virgin olive oil, oil, food packaging, graphic design, package, packaging design
- Production Technology
- Glass. This bottle is painted in white, and printed in two colours.
- Design Challenge
- Our challenge was to design a new visual language in olive oil world, unconventional and fresh, in order to connect to a public which needs to feel healthy. At the same time, this design must work all over the world, and look updated, healthy and simple, according to its cost.
- Inspiration
- Yo, verde produces early harvest oil collected in the month of October. The family that collects and produces the oil are farmers and pharmacists. They wanted both disciplines to be perceived in their packaging with an iconic, modern design and using visual codes little used in the olive oil sector.
Starting from this brief, it was studied which visual formula was the most appropriate to convey a message that would unite the territory of the oil and the pharmaceutical sector. The bottom line was that a good idea was to make the bottle look like a classic syrup pot. Three key elements were synthesized, the appearance of the bottle, the name and the logo. In search of simplification in the message, a simple bottle with shapes similar to that of the syrup bottle was used, painting it white, with a sober stopper without artifices. The name of the product justifies the green color of the oil inside. The logo is constructed from the pharmaceutical cross forming a pixelated heart. All these elements are integrated and linked, bringing coherence to the idea. - Project Duration
- The project started in November 2016 and finished in February 2017 in Úbeda.
- Operation Flow
- The bottle is easy to handle because of its reduced measurements. The screw cap is a non-refillable and anti-drip one, which allows to have a comfortable and delightful experience while serving. This Extra Virgin Olive Oil just can be bought in pharmacies, health stores, and own website.
- Image Credits
- Fotógrafo: Balta fotografo
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