Option ପୋଷ୍ଟର ଡିଜାଇନ୍

Press Kit

Unique Properties

The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.

Dimensions & Packaging

11in x 17in

Tags

Women Rights, Powerful, Action, Option

Production Technology

Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.

Design Challenge

Finding the powerful and appropriate visual language to speak out.

Research

Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.

Inspiration

Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.

Project Duration

The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.

Operation Flow

Powerful visual communication is catching people's attention, and it's straightforward to the core message.

Image Credits

Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018