Shiny Meadow A2 Butelka na mleko by Mengniu Dairy is a highly esteemed winner of the very prestigious 2020 Srebrna Nagroda A' Design Award in Wzornictwo Opakowań Competition Category.
SrebrnaOpakowania· 2020
Shiny Meadow A2 Butelka na mleko
Client: China Mengniu Dairy Company Co., Ltd.
Srebrna Nagroda A' Design Award Winner in Opakowania Category
Verified Award Winner
Verify Award Status for #101529The Design
About Shiny Meadow A2 Butelka na mleko
Shiny Meadow A2 to butelka zaprojektowana na świeże mleko. Butelka wykonana jest z PET o wysokiej przezroczystości, co nadaje jej fakturę szkła. Forma nawiązuje do klasycznej europejskiej szklanej butelki na mleko i została ponownie zaprojektowana w nowoczesny sposób. Duży, przejrzysty obszar ukazuje mleko wewnątrz, dzięki czemu produkt jest widoczny bezpośrednio. Duże oznaczenie A2 umieszczone w centrum połączone jest z piramidą żywieniową, tworząc wizerunek marki. Butelka mieści 720 ml oraz ma maksymalną średnicę 80 mm i wysokość 238 mm. Projekt ma na celu wyrażenie prostoty i czystości.
The Recognition
About the Srebrna Nagroda A' Design Award
Shiny Meadow A2 Butelka na mleko to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Shiny Meadow A2 Butelka na mleko ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Shiny Meadow A2 Butelka na mleko to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance. - Dimensions & Packaging
- 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass. - Tags
- Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
- Production Technology
- It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.
In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer. - Design Challenge
- Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
- Research
- Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit. - Inspiration
- The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive. - Project Duration
- The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai. - Operation Flow
- A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
- Patents
- Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
- Team Members
- Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu - Image Credits
- .
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