Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę by Updesign

Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę by Updesign is a highly esteemed winner of the very prestigious 2022 Srebrna Nagroda A' Design Award in Grafika, Ilustracja i Komunikacja Wizualna Competition Category.

SrebrnaGrafika· 2022

Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę

by Updesign

Client: Xin’an Sub-district Office

Srebrna Nagroda A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę

Impresjonistyczny styl Henri Rousseau został pomysłowo wykorzystany jako główne elementy wizualne tego projektu. Znaki wskazujące drogę są zaprojektowane jako interesujące impresjonistyczne sylwetki tu i ówdzie w parku, tworząc spokojną, przyjazną dla środowiska pagórkowatą aurę dla odwiedzających. Myśli artysty i cele projektu są rezonowane przez koncepcję harmonii między człowiekiem a naturą.

The Recognition

About the Srebrna Nagroda A' Design Award

Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę to laureat Srebrnej Nagrody A' Design Award, niezwykle prestiżowego wyróżnienia przyznawanego przepięknym, imponującym projektom z najwyższej półki. Laureaci Srebrnej Nagrody to niezwykle błyskotliwe i wyjątkowo twórcze dzieła, które ukazują wybitną wiedzę, talent i przenikliwość ich twórców. Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę ma być wspaniałym, reprezentacyjnym dziełem, które jest niezwykle profesjonalne i głęboko innowacyjne. Ten projekt nagrodzony Srebrną Nagrodą A' Design Award to bardzo godny uwagi, podziwiany wynalazek, który przynosi korzyści i przesuwa granice sztuki, nauki, designu i technologii. Shenzhen Jiangangshan Hill Park System Oznakowania Wskazującego Drogę to dzieło, któremu wielu zazdrości, które budzi pragnienia, wprowadza pozytywne uczucia oraz wzbudza zdumienie i zachwyt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Henri Rousseau's impressionist style is ingeniously applied as the main visual elements into this project. Wayfinding signs are designed as interesting impressionist-illustration silhouettes here and there in the park, creating a tranquil eco-friendly hilly aura for visitors. The artist's thoughts and the project's purposes are brought into resonance by the concept of harmony between human and nature.
Dimensions & Packaging: Material – Stainless Steel Baking Finish: 3mm thick, Sign Board Size: 2200mmX520mmX90mm, Sign Board Base: 700mmX800mmX600mm
Tags: Park, wayfinding signs, the way of gentle “hidden”, silhouettes, handmade technology, illustration, nature
Production Technology: Wayfinding sign boards requires only handmade processing technology without any weldings and creases. Thus, it needs high-quality metal materials with strong hardness and toughness to achieve artistically pierced and integrally bent appearance. In detail, the boards are set in a friendly lower position, and rounded edges of the boards and their pierced patterns are considerately designed, so that children could freely get in touch with them when they are curious about these interesting boards.
Design Challenge: The biggest challenge in this project is to assemble one complete sign board. Despite of semi-handmade crafts, the end-to-end combination still requires the precision of machine. In addition, smoothing process for rounded edges of the pierced patterns requires workers' carefulness and quality control of quantitative standards due to millimeter precision of included angle details. These details are particularly important for keeping style of the original works after the transformation.
Research: It's a process of combing art history to choose illustration works from one of famed artists in the world as the sample for silhouette style. Actually, many illustration works are suitable for making silhouettes, but few could accurately depict the vividness of animals and plants with distinct aesthetic adorning sense to meet various wayfinding signs in different application scenarios. A lot of time is spent in this project in pursuing the balance between craft effects and artistic style.
Inspiration: The wayfinding signage system is designed for a wooded hilly municipal park in Shenzhen. It's close to a reservoir, some early high-end residences and school districts. The design is required to preserve the existing ecological experience for most neighboring visitors who are familiar with the ways there. Accordingly, UPD adopts low-contrast colored silhouette art effect to well integrate the whole system into the natural environment in a gentle "hidden" way with basic function of wayfinding.
Project Duration: April 2020 Bao'an District, Shenzhen, Guangdong, China
Operation Flow: Permeable pierced wayfinding signs are gently immersed into their wooded hilly surroundings. Light and shadows are joyfully playing between scattered illustration-silhouette sign boards and woods on the hills in a harmonious way. Visitors will enjoy a visually peaceful ambience when they are meandering among wooded paths.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Shen Hang（designer）
Image Credits: Updesign