Joy of Playing Tożsamość marki by Squared

Joy of Playing Tożsamość marki by Squared is a highly esteemed winner of the very prestigious 2022 Brązowa Nagroda A' Design Award in Grafika, Ilustracja i Komunikacja Wizualna Competition Category.

BrązowaGrafika· 2022

Joy of Playing Tożsamość marki

by Squared

Client: Balin

Brązowa Nagroda A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #140424

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Colors

The Design

About Joy of Playing Tożsamość marki

Radość Zabawy to tożsamość marki stworzona dla Balin, firmy produkującej zabawki dla dzieci. Tożsamość obejmuje logo, elementy brandingowe, opakowania oraz kolory i formy zabawek i postaci. Język wizualny jest minimalistyczny, z prostymi formami, ograniczoną paletą kolorów i akwarelowymi ilustracjami. Każda postać zabawki ma imię i historię, co pomaga dzieciom w tworzeniu emocjonalnej więzi. Wybrane materiały to drewno, sklejka, papier, bawełna organiczna oraz farby na bazie wody i roślin.

The Recognition

About the Brązowa Nagroda A' Design Award

Joy of Playing Tożsamość marki to laureat Brązowej Nagrody A' Design Award, wysoce prestiżowego wyróżnienia przyznawanego znakomitym projektom wyróżniającym się kreatywnością, pomysłowością i przenikliwością. Laureaci Brązowej Nagrody to w pełni utalentowane i uderzająco twórcze artefakty, które poświadczają ogromne doświadczenie, wyobraźnię i zaradność ich twórców. Joy of Playing Tożsamość marki ma być wysoko cenionym, podziwianym i drogim sercu przedmiotem, który jest wyjątkowo profesjonalny i innowacyjny. Ten projekt nagrodzony Brązową Nagrodą A' Design Award łączy najlepsze praktyki w sztuce, nauce, designie i technologii oraz jest doskonały dzięki dbałości o szczegóły. Joy of Playing Tożsamość marki znakomicie zaspokaja potrzeby, porusza pragnienia, czaruje uczucia i przemawia do ciekawości.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tags: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Production Technology: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Design Challenge: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Research: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Inspiration: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Project Duration: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Operation Flow: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Team Members: Creative Director - Yana Okoliyska