Rsvp Identyfikacja Wizualna by Jiyun Kim is a highly esteemed winner of the very prestigious 2023 Żelazna Nagroda A' Design Award in Grafika, Ilustracja i Komunikacja Wizualna Competition Category.
ŻelaznaGrafika· 2023
Rsvp Identyfikacja Wizualna
by Jiyun Kim
Żelazna Nagroda A' Design Award Winner in Grafika Category
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The Design
About Rsvp Identyfikacja Wizualna
Rsvp to internetowa platforma do wirtualnych wydarzeń w czasie pandemii, z systemem „tylko na zaproszenie” ze względów bezpieczeństwa. Logo symbolizuje inkluzywność i łączność, a projekt sprzyja zaangażowaniu i społeczności. Rsvp odpowiada na potrzebę planowania wirtualnych wydarzeń, poprawy relacji i promowania wspólnoty w tych trudnych czasach. Unikalne właściwości platformy Rsvp obejmują system „tylko na zaproszenie”, który chroni uczestników przed oszustami w Internecie.
The Recognition
About the Żelazna Nagroda A' Design Award
Rsvp Identyfikacja Wizualna to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Rsvp Identyfikacja Wizualna ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Rsvp Identyfikacja Wizualna cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The unique properties of the Rsvp platform include its invite-only system, which safeguards participants against imposters online. The system ensures that only those invited by their acquaintances are permitted to gather, providing a secure and trusted environment for online events. The logomark of RSVP is an expression of diversity and interconnectedness. It features entwined typefaces with connecting lines, linking squares, and wide letters. The symbol is based on the virtual meeting screen and varies depending on the number of attendees, reinforcing the idea of inclusivity.
- Tags
- Diversity, Inclusivity, Interconnectedness, COVID-19, logomark
- Design Challenge
- Due to the COVID-19 pandemic, virtual events have become a popular alternative to in-person gatherings. However, many online platforms lack the necessary features to create a sense of community and connectedness. The challenge is to design a virtual event platform that enhances social connectedness and fosters a sense of community for online gatherings among friend groups, with a focus on security and inclusivity.
- Research
- This mixed-methods study explores the impact of the Rsvp platform on social connectedness during the COVID-19 pandemic. Participants attend an online gathering via the invite-only system and complete pre- and post-gathering surveys. Data analysis includes descriptive statistics and thematic analysis. The study aims to provide insights into the role of online gatherings in reducing isolation and fostering a sense of community, with Rsvp serving as a model for secure and inclusive virtual gatherings.
- Inspiration
- Rsvp is a unique branding project that aims to provide a secure and trusted environment for casual online gatherings among friend groups, especially during the COVID-19 pandemic. The inspiration behind this project comes from the challenges posed by the pandemic, which has made in-person gatherings much more difficult, and virtual parties have become increasingly popular.
- Project Duration
- The Rsvp project is a virtual event platform that aims to connect people from different locations with shared interests. It took place in 2022 spring in Korea, US, and UK and was conducted entirely online.
- Operation Flow
- The host creates an event and invites guests via a unique link. Guests Rsvp to confirm attendance and can order beverages/goods from Rsvp.
Guests attend online gatherings through unique links, interact with others, and order shared items. RSVP provides a secure environment and enhances the experience with chat, games, and music.
Invited guests can extend the invitation to others by sharing their unique links. Rsvp adds these new guests to the guest list and promotes inclusivity and community building.
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