Urban Philosophy Projekt Plakatu by Sinong Ding, Wei Liu and Yuhan Sui

Urban Philosophy Projekt Plakatu by Sinong Ding, Wei Liu and Yuhan Sui is a highly esteemed winner of the very prestigious 2023 Żelazna Nagroda A' Design Award in Grafika, Ilustracja i Komunikacja Wizualna Competition Category.

ŻelaznaGrafika· 2023

Urban Philosophy Projekt Plakatu

by Sinong Ding, Wei Liu and Yuhan Sui

Żelazna Nagroda A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Urban Philosophy Projekt Plakatu

Urban Philosophy to seria plakatów, która bada relację między miastem, naturą i ludźmi. Fotografie budynków, jezior i ruchu ulicznego tworzą tła plakatów. Okna, elementy konstrukcyjne, piesi, pojazdy oraz woda jeziorna zostały wyodrębnione ze zdjęć i ponownie połączone za pomocą techniki kolażu. Grafika i tekst dopełniają każdą kompozycję. Plakaty prezentowane są w formatach A3 i A0, a towarzyszą im dynamiczne prace wideo. Seria utrwala codzienne chwile, które często zostają zapomniane, zapraszając do refleksji nad związkiem między miastem a naturą.

The Recognition

About the Żelazna Nagroda A' Design Award

Urban Philosophy Projekt Plakatu to laureat Żelaznej Nagrody A' Design Award, prestiżowego wyróżnienia przyznawanego dobrym projektom, które spełniają zawodowe i przemysłowe wymagania oczekiwane od dobrze zaprojektowanych dzieł. Laureaci Żelaznej Nagrody wykazują wielką biegłość, wysoką specjalizację, fachowe zrozumienie i zdolności twórcze ich autorów. Urban Philosophy Projekt Plakatu ma być wysoko cenionym, podziwianym i drogim sercu dziełem, które jest praktyczne i innowacyjne. Ten projekt nagrodzony Żelazną Nagrodą A' Design Award integruje najlepsze praktyki branżowe i ma kompetentne cechy techniczne powiązane z wiedzą fachową i talentem. Dzięki starannemu wykonaniu Urban Philosophy Projekt Plakatu cieszy się szacunkiem, a jego zadaniem jest zapewnianie poprawy jakości życia, która pomaga uczynić świat lepszym miejscem.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team produced a series of posters and video works through philosophical thinking on the city, people and nature. They capture many moments in life that happen so often but are easily forgotten by photography. With photographic pictures as the background, including buildings, lakes, traffic, etc., it shows the activities of people, nature and the city, combined with graphics and texts for layout design, to deepen people's thinking about the dialectical relationship between city and nature.
Dimensions & Packaging: A3/A0 Poster Presentation
Tags: Poster Design, Graphic Design, Typography, Print Design, Digital Imaging, Digital Photography
Production Technology: Print Design/Digital Photography/Poster Design/Digital Imaging
Design Challenge: One of the most challenging parts was combining text with graphics and images to form a formal, artistic visual.When we investigated the subject background and collected data through interviews, observations and other research methods, we felt the close connection between man, nature and the city.
Research: The design of this work attempts to explore innovative artistic possibilities between graphics, text, typography, collage and digital images. We experimentally combined the traditional graphic visual design practice with digital images to create a complete set of works, including poster design, element design, and digital image display. The main body of the project is a topic with research purpose and value significance in the current society, and it is a philosophical reflection in life.
Inspiration: This work is inspired by life, trying to regain the broad sense of dialogue between nature and social products (cities). Thinking about the symbiotic relationship between the city, nature and people, thus alluding to the phenomenon of the real society. Combining photographic pictures with graphics, text and other visual languages, using techniques such as collage to create, and combining images and a series of dynamic posters for comprehensive display.
Project Duration: July 2022 to February 2023 China
Operation Flow: Their design team took a series of photos and videos of the city and processed them with software to generate different poster design backgrounds. They extracted windows and structural elements from the photos and combined elements, including pedestrians and vehicles, and lake water. This work combines traditional graphic design with digital design to form an innovative art that has certain social significance and resonates with viewers.
Team Members: Designer: Sinong Ding
Designer: Wei Liu
Designer: Yuhan Sui
Image Credits: Sinong Ding，Wei Liu and Yuhan Sui