When young, I dreamed of becoming an engineer who makes space ship in which we can go to alien planets. Looking back now, I think the days I spent playing a lot, observing and thinking about plants and insect in the nature, have helped me to enter the design industry very naturally.
Making something without aim, and feeling happy with it, rather than thinking of becoming a designer, has made me who I am.
Our design team is a department of Woongjin Food Company, an affiliate of Woongjin Group in Korea. The major products and sales of our company are beverages, taking the 3rd place among beverage producers in Korea. Our team is the research department where the type of products, material and package design are processed.
I have been putting a lot of thoughts into design management of Hyundai Motors, and possibility of benchmarking. It is because their designs have changed a lot in recent years, appealing with the brands based on innovative concepts.
After entering this company, what I did first was to set up the identity of container to fill up with beverage of Woongjin product, including the design to realize the exclusive container for Woongjin Food.
After waking up in the morning, I usually come across good ideas and organize them when taking a shower, having breakfast, and driving to workplace listening to music.
I invest lots of time for customers’ emotion and feeling in the viewpoint of customer and producer, including the designer, and try to concentrate on appealing based on the design.
I’d like to become a design director who can carry out efficient design for mass production with the biggest effectiveness in production lines for foods and beverages.
I am apt to have concerned about balances as a whole. But I am good at stable placement to the direction where time is passing by, and utilizing the emphasized accent..
I think a certain design which seems difficult to be understood by customers, it is no good. But if it is comfortable and easy for customers, it must be a good work.
The maturity of designs for the development of products in all directions, that is to say customers, marketing, production and sales activities are important.
I think it must be a lie if somebody says there is no cultural influence at the place which is just off from the center of Seoul, Korea (nearby the main 2002 World-cup stadium). Mixing with the tradition with globalization, it is good to create new things. However, we cannot but follow the outdated things (following the tradition).
We need more softened communications based on sensitive emotions. And I ask myself if the designers will work more enthusiastically when the company becomes more active and have a leadership related to designs.
The design shall be carried out by concentrating the optimal information, such as the contents of discussion about product package and development of new products with coordinating departments, the contents of discussion about schedules, including the backgrounds of the design in which customers and other environments have been discussed prior to commencement.
Arriving at the workplace around 7, I start routine works. And from 9 o’clock, I buckle down to design works. Of course, there are many meetings frequently, so that I have to concentrate on designs at night overtime.
I think we can give calm feeling to internal and external customers when the design outcomes allow the access from various viewpoints, consider the position of customers, and rationalize the development in the viewpoint of producer. Especially, in the modern times, in which informatization and individualization is accelerated day by day, giving fresh stimulation and sensation is both the right and responsibility of designers.
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