Ionut Sur

My passion for design was born in my father's woodworking shop; because of the limited resources available to us we were forced to always improvise and think creatively. This led me to develop a passion for problem solving and acted as the foundation stone for my future as a designer.

I especially enjoy industrial design, because of the challenges and the complexity.

It was a calendar witch presented (through drawings) the Art Nouveau architecture of my home town. This was in my first year of high school.

I enjoy working especially with wood and plastic. Wood because as a material is alive and demands respect; plastic because is very easy to use.

When designing I try to focus on all the aspects at once, from ergonomics to marketing. If I focus only on a single aspect, problems soon emerge.

For me the greatest feeling is when I can hold in my hands the project that has been "trapped' in my head.

The future of design? As long as humanity will evolve, design will evolve at the same rate. Design will stop only when humanity will stop.

Because of my current environment I develop all my designs myself. But I enjoy teamwork very much.