chris woodward

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

ND in industrial design, HND product design and BA in Industrial design 1st class honours. I always liked creating and making things from a young age, even taken things apart to see how they work.

Can you tell us more about your company / design studio?

We are a small industrial design studio in Shoreditch London, We are lucky as we work on a wide range of diverse projects. We tailor make teams based on the clients / projects needs. We are very adaptable and flexible which is a must for todays current market.

What is "design" for you?

Design is problem solving and creating something new and enhancing the experience for the user.

What kinds of works do you like designing most?

I like projects where there is a challenge and it pushes my mind and skill base

What is your most favorite design, could you please tell more about it?

The design i admire most is the Eames lounge chair, I designed a swatch dect3 phone which was a great design, the project was very successful and the whole project process was so enjoyable.

What was the first thing you designed for a company?

It was a navigation pod which attached to the arm of the captains chair so that he could override the systems.

When do you feel the most creative?

As a designer you are always creative and sometimes its hard to switch off.

What kind of emotions do you feel when your designs are realized?

I generally feel satisfied or irritated if I regret making certain adjustments.

What makes a design successful?

There are many qualities to a successful design depending on financial elements, usability, aesthetics and engineering components.