Ascanio Zocchi

Interview with Ascanio Zocchi

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

From an early age I have always had a passion for freehand drawing, I started drawing landscapes, flowers and animals, I began my studies by attending the art school, academy section, I perfected the techniques of drawing and painting. the designer for me is not a job but a passion, the projects are still done freehand, with the ancient watercolor technique

Can you tell us more about your company / design studio?

our studio specializes in the design of public premises in the HO.RE.CA. from restaurants to entertainment venues, without neglecting private homes, parks and gardens. lately we have been dealing with product design by designing objects for design industries, home accessories and lighting fixtures.

What is "design" for you?

design is a 360-degree project, a designer has the responsibility of designing or creating objects that are not only beautiful but above all functional.

What kinds of works do you like designing most?

I like my work more than any other professional, it is creative and transversal, when you design an object or an environment you bring in a lot of knowledge and actions.

What is your most favorite design, could you please tell more about it?

the design of the product lately offers me great satisfaction but the interior, the design of an entire environment with objects and accessories in harmony with each other is always satisfying and exciting

What was the first thing you designed for a company?

it was a bar-restaurant with a room overlooking the lake, the intended purpose was that of the function of the room in relation to the environment, the large window with a balcony directly on the lake shore that projects the view of the diners towards the panorama was the dominant form , framed by the sinuous structure of the ceiling.

When do you feel the most creative?

when I am immersed in nature, this is why I wanted my studio in the mountains immersed in a forest, in the company of nature, the chirping of birds and the roar of the river.

What kind of emotions do you feel when you design?

well-being, a design assignment is always interesting and when you create it feels good

What kind of emotions do you feel when your designs are realized?

a great emotion, seeing the designed environment or object produced is magnificent and very gratifying.

What makes a design successful?

the happiness and approval of the client or the end customer, who feels satisfied and happy with what has been planned for him.

When judging a design as good or bad, which aspects do you consider first?

in order the functionality or because it was conceived, the beauty comes later, I don't conceive design objects as an end in themselves, or just to amaze.

From your point of view, what are the responsibilities of a designer for society and environment?

I would say total! the profession of the designer is a social profession, with great responsibility. and the knowledge of the production and the material used must be total, to protect the environment. a designer must be culturally prepared on all materials and all processing techniques in order to verify the sustainability of the project at any time. with the TRI project of this competition I chose the wood because it is eco-sustainable par excellence, and the Riva1920 company because it guarantees me that the cedar wood has not been cut to make my object but is derived from planned cuts or from natural cedar trees in connection with natural events.

How do you think the "design field" is evolving? What is the future of design?

design is the future, without harmonic and functional design we will have useless objects devoid of function and meaning

When was your last exhibition and where was it? And when do you want to hold your next exhibition?

a Verona per abitare il tempo e marmomacc fiera internazionale del marmo e del complemento di arredo

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

vivo in Trentino in una casa in mezzo al bosco ai confini del Parco Naturale Adamello Brenta, sulle Dolomiti del Brenta.come già descritto la natura è la mia fonte di ispirazione.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

incontrandolo e verificando le sue conoscenze culturali sulla materia sullo sviluppo tecnologico e di produzione inoltre un designer deve avere una buona conoscenza del materiale

Can you talk a little about your design process?

molto sempilice, idea, concept, rigorosamente a mano libera per percepire subito e naturalmente il concetto di spazio e volume dell'oggetto

What are 5 of your favorite design items at home?

tri sgabello, poltrona ex, portariviste inc, lampada fasera, pouff com.

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

essere curioso, fare tante domande, informarsi su come si produce un oggetto, andare a visitare opifici o laboratori, capire il materiale, conoscerlo per poterlo apprezzare in tutte le sue particolarità. e non demoralizzarsi subito alla prima porta chiusa.

From your perspective, what would you say are some positives and negatives of being a designer?

se uno apprezza e ama la sua professione di designer può trovare solo aspetti positivi, di negativo vedo purtroppo la nostra società che sta andando verso una freddezza dei rapporti personali, dove l'importante è produrre, produrre a volte non si sa neanche il perchè

What skills are most important for a designer?

cultura, storia del design e della società, conoscenza dei materiali e delle tecniche di produzione, e non per ultimo la conoscenza di tutte le tecniche antiche e moderne di progettazione e di rappresentazione grafica

Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

matite penne e acquerelli e strumenti di misurazione. dopo arrivano i software e hardware per la precisione della grafica.

What is the most frequently asked question to you, as a designer?

sei contento del tuo lavoro? io rispondo si. e subito dopo, mi sento sempre rispondere ma che bel lavoro che fai.

What was your most important job experience?

la progettazione di locali polifunzionali o poli uso, come la discoteca Hexen che diventa pub, sala ristorante, locale di intrattenimento

Who are some of your clients?

i gestori di alberghi, ristoranti enti pubblici e industrie dell'arredamento

What type of design work do you enjoy the most and why?

progettare locali o luoghi del vivere, ma anche gli oggetti con una specifica funzione e ovviamente riuscire ha renderli più funzionali

What are your future plans? What is next for you?

progettare altri oggetti o ambienti con materiali innovativi e rispettosi dell'ambiente, spero di trovare aziende che raccolgano la sfida di ottimizzare le risorse del nostro pianeta e magari valorizzando in chiave moderna i saperi del passato.

Do you work as a team, or do you develop your designs yourself?

i miei progetti vengono progettati da me e poi perfezionati da dei collaboratori in fase di progettazione esecutiva per la produzione

Do you have any works-in-progress being designed that you would like to talk about?

certo, sono molti i progetti come nel campo del food design e dell'illuminazione

How can people contact you?

alla mia mail ufficio@ascaniodesign.it o al telefono diretto +39 338 2158502

Any other things you would like to cover that have not been covered in these questions?

ma no credo che queste domande siano sufficienti per spiegare la mia attività, ma se ne avete delle altre più specifiche o avete dubbi sono ha disposizione.

Extended Interview with Ascanio Zocchi

Could you please tell us about your experience as a designer, artist, architect or creator?

I trained at the state art school of Verona, to continue my studies with a degree in industrial design at the USR University of Rome, over the years I have gained experience in the management of construction sites and as a production and office manager. design in manufacturing companies of custom-made furniture for hotels, shops, offices and household items.

How did you become a designer?

my work as a designer is also my passion, designing makes me happy. being able to create environments and objects useful for everyday life makes me satisfied and satisfied.

What are your priorities, technique and style when designing?

the choice to become a designer came naturally, from a passion for drawing and painting and art, completing my cycle of studies, I arrived at the profession of designer by merging technique and art within my projects.

Which emotions do you feel when designing?

I design houses and design things, I like interiors, designing harmonious environments, combining aesthetics and natural materials, creating spaces that are comfortable for their functions and beautiful to the eye, harmony first of all. I also like to create objects for the home, marrying form and function, simple and functional objects with harmonic shapes.

What particular aspects of your background shaped you as a designer?

they must be curious, and always study even when the cycle of studies is over. culture in the project is fundamental. They must love their work, indeed work must be a passion.

What is your growth path? What are your future plans? What is your dream design project?

I don't know how to answer, the good designer is the one who observes things and solves problems through the project, the great designer is the one who has done a great job of passion in designing in his life.

What are your advices to designers who are at the beginning of their career?

good design is the project that blends form and function, emotion and passion.

You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?

design is about making things pleasurable to the senses, making every daily action enjoyable, making people feel good.

What is your biggest design work?

minimal, functional, simple design, simplicity is the secret of success

Who is your favourite designer?

when art and poetry enter design, being able to tell an object, the object is told, it carries a message or a story.