NORIKO HASHIDA

Graduated from Tokyo University of the Arts, Faculty of Fine Arts, Department of Industrial Design. After graduation, engaged in the design of water-related equipment at TOTO Ltd. After leaving the company in 2008, he became a professor at the Shibaura Institute of Technology, where he currently works. 2013: PhD (Engineering). He has been involved in design activities for housing equipment, furniture and household goods. Winner of numerous Good Design Awards and the 2016 RED DOT AWARD. I have always wanted to be a designer who designs products in a wide range of fields. While practising industrial design, I also developed an interest in household goods and furniture. Now I want to practise sustainable design in the world of SDGS.

NORIKO HASHIDA DESIGN has carried out the commercial design of many products. The ENOTS Minimal Chair won the Red Dot Award in 2016 and is still selling well. For the ENOTS series, we have also designed a portable storage product called the Interior Bag, which has also been a hit. Since many people live sitting on the floor, we also sold a product called the Floor Chair. These are sold by Iwatani Material Co.　These products were designed to make people's lives more comfortable as a result of our observations of people's lifestyles. PAGES won the Adesign Award. PAGES II, DRAPE　Chair and Gather Chair were produced on the theme of how to combine fabric with the chair structure.

For me, design is a method to make people comfortable and happy. By carefully observing people's behaviour, I can come up with new ideas that I have never had before. Just by looking at a comfortable product, people can feel comfort from their experience. This is emotional design, which is the subject of my research at university. In recent years, we need to think not only about comfort, but also about saving energy and reusing materials to sustain the global environment. Emotional Design & Sustainable Design. I consider it my mission to put these into practice.

I think I enjoy it most when I create products and furniture that make people comfortable and happy. This is emotional design & sustainable design. I think these are the designs that make people comfortable and happy.

The PAGES Chair is my favourite design of mine - it won the A'Design Award. I first thought of it in 2005, but I have developed variations.

I worked in design at TOTO Ltd. At the very beginning I designed the Neorest tankless toilet bowl. This was the world's first toilet with a washing system. It won the Good Design Award and the Energy Saving Award. In my private office, I designed bathroom chairs for Iwatani Material Co. This product created the rank of luxury product with regard to bathroom chairs.

There are many materials that I like to use. Resin, silicone, ceramics, metal, wood, fabric. I can use Kansei engineering methods in emotional design. Statistics can be used to derive what people like.

When I feel most creative in the act of design is when I integrate various events and bring them together into one beautiful form.

The most important aspect of my design is the beauty of the final form. That is something only a designer can do.

I am excited when I design. I am never domineering and act with humility.

I am very happy when my designs are realised. I would like to promote the quality of that design.

Communicate closely with the person responsible for that project to gain their trust. Convince them that the design is good.

It should be designed to guide people to the correct use of the product. Should be designed with the global environment in mind and without waste.

This is an era in which not only companies and designers but also the general public participate in manufacturing. In the future, ordinary people will design things around them and live comfortably. Also, I think there will be more designs for ways of doing things, such as community revitalisation and applications, rather than material things.

Exhibited at the Tokyo Big Sight furniture trade fair in March 2024; would like to implement this from October to next April.

Observing different objects and people can be inspirational. The other way is to look at natural objects.

My design style is about shapes, colours and materials that people find comfortable.

I live in Tokyo, Japan. Japanese culture influences my designs and the PAGES Chair is inspired by the Japanese kimono. Japan has a very good culture, but from the world's point of view it is unique and there are many products that cannot be sold abroad. For example, bathroom chairs. Japanese bathrooms are special in the world. They have washing areas and need low chairs.

The project will be carried out in meetings, which will take place about once a month.

Research theme, research relevant markets, develop concept, sketch ideas, 3D modelling, create realistic models, approve

Bertoia Collection Diamond , chaise longue (Corbusier), Chair Karimoku dining table, Lemnos KIFUKU (wall clock), natuzzi sofa

Breakfast, go to university, meeting with students, lunch, meeting with companies, return home, dinner with husband

The good thing about being a designer is that you can identify good things. The guarantees paid to designers are not emphasised by companies.

I want to make original furniture. The furniture must be produced and sold by the manufacturer.