Stéphanie Branco

With a degree in architecture, I practiced as an architect for 15 years in Madrid, Paris, and Lisbon. From a young age, I've had a passion for drawing and a strong creative drive. Despite my architectural background, I yearned for more hands-on work. This led me to initially learn the craft of handmade shoemaking and later delve into the art of leather goods using the ancient technique known as "saddle stitch", meticulously sewn by hand.

ASA Leather Work makes Bespoke Leather Products handstitched and 100% handmade with upcycled leather in Lisbon, Portugal. Bespoke and personalized products are unique & exclusive, and they cannot be found on the market. Our commitment to sustainability goes beyond trend; it’s a conscious choice to reduce excess, minimize waste, and offer a truly personalized experience. By embracing this approach, we provide our clients with the rare opportunity to own a Limited Edition creation that aligns perfectly with their dreams and desires. With us, it’s not just about buying—it’s about investing in products that are thoughtfully crafted, ensuring you ‘Buy Less, but Better.’ Our leather is up-cycled in Portugal and comes from surplus stock of luxury tanneries. That allows us to keep our suppliers close and preserve the Local & Circular Economy. We choose to manufacture with leather because, for now, leather is a meat industry by-product, so it still must be treated and transformed. Beyond that, leather is also a very resistant material therefore long-lasting. That is why our low-impact goods are made to last generations. Saddle stitching is a technique that is in danger of dying out or going obsolete in Portugal and it’s hard to find places that still teach these skills. ASA runs a series of Workshops where we teach how to make your own leather goods. It is something very significant for us, because we want to pass on the passion and raise the appreciation for traditional craftsmanship to future generations. This will Empower the future Leather Goods Designers & Makers by providing them with training/skill sets.

Drawing from my architectural background, I strongly believe that design should serve a purpose. The Portuguese architectural tradition in which I was trained greatly emphasizes this principle, prioritizing conceptualization before project commencement. To me, designing without a concept or underlying statement feels incomplete. I find immense satisfaction in utilizing my creations to engage with societal issues or current events. Thus, for me, design represents a powerful tool for shifting mindsets and enhancing people's lives.

I have a strong affinity for designing products that facilitate organization in people's lives. I'm somewhat obsessed with orderliness and constantly seek out new ways to enhance it through innovative products. Consequently, I thoroughly enjoy conceptualizing objects of this nature. However, I also find great pleasure in making more artistic pieces, devoid of specific functionality aside from their aesthetic appeal.

Selecting just one is challenging, but I particularly admire Pierre Cardin's furniture for its seamless fusion of futuristic design, artistic flair, and practical ingenuity. Additionally, the works of architect and designer Ettore Sottsass hold a special place in my heart. His pieces defy conventional design conventions, embracing striking patterns, vivid colors, and diverse materials, making a bold statement in the world of design.

It all began with a shoe! I had the fortunate opportunity to collaborate with Guava Shoes, a renowned Portuguese footwear brand. It was an immense privilege to contribute to such an exceptional project.

I have a deep fondness for leather because of its organic nature. Its versatility and multifaceted qualities are unmatched, and I wouldn't exchange this material for anything else. While I acknowledge that leather is a controversial material in today's world, I believe much of the controversy stems from misinformation. Leather has been recycled since prehistoric times and continues to be recycled as long as meat is consumed. It is a durable and resilient material, and when vegetable-tanned, it is biodegradable.

I don't have a particular moment designated for creativity, but I find that after traveling, especially returning from events like Milan Design Week, creativity tends to flow more readily. However, inspiration can strike from anywhere and at any time—whether it's sparked by a film, a sculpture, a building, or a craft technique. The key is to remain attentive and relaxed, allowing my mind the space to wander and my projects and drawings room to breathe.

Functionality is paramount. I consider it a fundamental aspect of the architectural profession. If an object fails to fulfill its intended function, then it cannot be considered a successful design.

Panic and moments of self-doubt are inevitable for artists and designers alike. However, witnessing people use my products brings me immense joy and a sense of fulfillment, knowing that I've achieved my mission.

As I prepare to unveil a new product, I'm enveloped in a mix of curiosity, anticipation, and excitement. Each unveiling is akin to embarking on a journey, with the destination unknown until the reactions of others reveal it. It's a thrilling moment, filled with the possibility of positive reception and the potential for further innovation. These emotions fuel my creative spirit and inspire me to continue pushing boundaries in my design endeavors.

At the heart of every successful product lies the people who use it. Our creations are born out of a desire to meet existing needs, and sometimes, through innovation, we even uncover needs that were previously unknown. However, it's the individuals—the end-users—who ultimately give purpose and meaning to our designs. Without their input, feedback, and engagement, our work would lack direction and significance. They are the driving force behind our creative endeavors, the ones we strive to connect with and inspire through our designs. In essence, people are not just the recipients of our creations; they are the very reason for their existence.

Answering this question poses a significant challenge. I hold the belief that every individual brings their unique background and sensibilities to their perception of design. What one person finds captivating, another might not. Therefore, my initial consideration centers around my own reaction: do I personally resonate with the design? Does it evoke any emotions or stir something within me when I encounter it? I prioritize this emotional response as a critical factor in evaluating a design's merit. However, beyond my own subjective assessment, I also consider its functionality, innovation, and the potential impact it may have on others' lives. Ultimately, a successful design should strike a balance between personal appeal and broader significance.

In today's world, the role of the designer is more crucial than ever. We hold the responsibility of bringing products into circulation, and with that, comes the imperative to prioritize sustainability. It's imperative that our creations leave the smallest possible footprint on the planet, boasting longevity that allows them to transcend generations and remain timeless. As guardians of design, we have the power to shape not only the present but also the future, steering towards a more sustainable and enduring world through our creations.

The evolution of design demands a heightened sense of consciousness and a multidisciplinary approach. We live in an era abundant with technological advancements, from AI tools and augmented reality to 3D printing. However, it's essential to harness these innovations for the betterment of humanity while also preserving traditional techniques—the craftsmanship that can only be achieved by human hands, for humans. Looking ahead, I envision the future of design as a harmonious blend of the old and the new. We must embrace our heritage by rescuing and preserving ancestral techniques, while simultaneously updating them for contemporary times using digital technologies. This fusion allows us to honor tradition while innovating for the modern world, ensuring that design remains relevant and meaningful in an ever-evolving landscape. It's through this synthesis that we can create truly impactful and sustainable solutions that serve both present and future generations.

My most recent exhibition took place at Milan Design Week, where I showcased the innovative SwitchBag nomadic backpack. Building on the success of this venture, I am currently immersed in the development of new products. With meticulous attention to detail and a commitment to innovation, we aim to unveil our latest creations by the end of either 2024 or 2025. These future exhibitions will serve as platforms to introduce our latest designs to the world, showcasing our ongoing dedication to pushing the boundaries of creativity and functionality in design.

My architectural background serves as the foundation for my product designs, providing a framework of structure and functionality. However, my creative process is enriched by a diverse array of art and design references that I encounter in my daily life. Inspiration can strike from unexpected sources—a visit to an exhibition showcasing Cubist paintings may spark ideas for a new product, such the SwitchBag. I view inspiration as a Pandora's box, brimming with a vast array of references accumulated over the years. These references, whether consciously or unconsciously absorbed, have the potential to resurface during the design process, imbuing each creation with layers of depth and meaning. It's this amalgamation of influences and experiences that infuse my designs with a unique character and resonate with individuals on a deeper level.

My design style is deeply rooted in minimalism and geometric shapes, reflecting the languages that have shaped me throughout my career as an architect. These influences are unmistakably evident in my work, serving as guiding principles during the design process. I'm drawn to the elegance of minimalist design, with its emphasis on simplicity, clean lines, and spatial clarity. The repetition of shapes, the interplay of light and transparency, and the pursuit of geometric harmony are recurring themes in my creations. However, achieving minimalism is not without its challenges—it demands meticulous attention to detail and a relentless pursuit of refinement. Striving for cleanliness and minimalism in my designs often requires considerable effort. It entails a process of continuous editing and refinement, where every element is carefully considered and pared down to its essential form. Yet, it is this discipline of simplicity that allows the inherent beauty of the design to shine through, creating a sense of tranquility and balance that resonates with viewers.

Residing in Lisbon, Portugal, I find myself deeply immersed in the rich cultural heritage of this vibrant country, which significantly influences my professional endeavors. Moreover, my family background has played a pivotal role in shaping my path as an artisan and designer. Unbeknownst to me initially, I later discovered that my great-grandfather was a shoemaker—a revelation that I believe instilled within me a natural affinity for the techniques and craftsmanship I employ today. Portugal boasts a longstanding tradition of artisanal craftsmanship, particularly in the realm of leather goods—a heritage that continues to inspire and inform my work. Additionally, the design landscape in Portugal is teeming with exceptional talent and creativity, yet I believe there remains untapped potential for greater international recognition. Nevertheless, I remain optimistic that this will gradually change in the years to come, as our vibrant design community continues to showcase its ingenuity and innovation on a global stage.

My professional practice revolves around collaborating with both companies and private individuals on made-to-order projects and limited editions. This bespoke approach allows me to tailor each creation to the specific needs and preferences of my clients, ensuring that every piece is imbued with a sense of personalization and uniqueness. Working closely with my clients, I delve deep into their requirements and aspirations, guiding them through the creative process from conception to completion. Whether it's crafting a bespoke piece of furniture, designing a personalized accessory, or curating a limited edition collection, I strive to exceed expectations and deliver exceptional craftsmanship that resonates with each client's vision. By offering made-to-order services and limited editions, I provide an exclusive experience that goes beyond mere acquisition—it's a collaboration that results in the realization of dreams and the creation of cherished heirlooms.

In today's corporate landscape, designers play an indispensable role in driving innovation and shaping the identity of companies. It's crucial for businesses to select professionals who are not only skilled in their craft but also deeply passionate about their work. Designers who approach their projects with enthusiasm and dedication are more likely to produce impactful and transformative solutions that resonate with both internal stakeholders and external audiences. Moreover, in a rapidly evolving world, it's essential for designers to possess a keen awareness of emerging trends, technologies, and societal shifts. Those who demonstrate a proactive attitude towards staying informed and adapting to change are better equipped to anticipate and respond to the evolving needs of their clients and customers. By prioritizing professionals who embody these qualities—passion, work ethic, and adaptability—companies can harness the full potential of design as a strategic asset, driving growth, differentiation, and long-term success in an increasingly competitive marketplace. develop:: My design process does not have a specific rule or structure. I like to start with a concept or topic that I would like to talk about, I start by sketching out some ideas I have in a notebook, and I leave it aside for a few days. Then I go back to it and make them evolve. The next phase involves 3D modeling, which for me is also a research and work tool. When I reach the final result, I extract a 2D mold and make a model, first on cardboard and then a leather prototype.

My design process is fluid and adaptable, devoid of rigid rules or structures. It typically begins with a concept or theme that piques my interest—an idea that I'm passionate about exploring. Armed with this inspiration, I set to work, sketching out initial concepts in a notebook. I find that stepping away from these sketches for a few days allows me to return with fresh eyes, enabling me to refine and evolve my ideas further. The next stage of my process involves transitioning from 2D sketches to 3D modeling. This serves as both a research tool and a means of bringing my ideas to life in a tangible form. Through iterative experimentation and refinement, I meticulously sculpt and refine my designs in the digital realm, honing in on the details that will ultimately define the final product. Once satisfied with the digital prototype, I proceed to extract a 2D mold, which serves as a blueprint for crafting physical models. Beginning with cardboard, I construct a rudimentary prototype to test the overall form and structure. This hands-on approach allows me to assess the design's feasibility and make any necessary adjustments before progressing to the final stage: crafting a prototype in leather. By embracing this iterative and hands-on approach, I am able to navigate the complexities of the design process with precision and creativity, ultimately bringing my vision to life in the form of tangible, meticulously crafted prototypes. By prioritizing professionals who embody these qualities—passion, work ethic, and adaptability—companies can harness the full potential of design as a strategic asset, driving growth, differentiation, and long-term success in an increasingly competitive marketplace.

Lighting captivates me like no other. There's something enchanting about the interplay of light and shadow, how it can transform a space, evoke emotions, and create ambiance. I'm particularly drawn to the allure of small boxes and vases—objects that serve as vessels for light, casting intricate patterns and reflections that dance across the room. Books hold a special place in my heart, not just for the stories they contain, but also for the way they interact with light. Whether it's the soft glow of a reading lamp illuminating the pages or the dramatic interplay of sunlight filtering through the pages, books have an innate ability to enhance the atmosphere of a space. And then there are old photo cameras, relics of a bygone era that exude a timeless charm. These vintage treasures not only add character to a room but also serve as reminders of the artistry and craftsmanship of yesteryears. In essence, my love for lighting extends beyond the fixtures themselves—it's about creating moments, setting moods, and infusing spaces with warmth and personality. Whether through carefully curated collections or thoughtful design choices, lighting remains a constant source of inspiration and fascination in my life.

A typical day in my life begins with a ritual that sets the tone for the hours ahead—a cup of black coffee to invigorate the senses and fuel my creativity. Following this, I carve out a moment for tranquility, engaging in a short meditation session and a series of yoga stretches to center myself and cultivate inner balance. With a clear mind and rejuvenated spirit, I dive into the tasks that await me. This often involves attending to urgent emails, managing orders, and nurturing relationships with customers, ensuring that their needs are met with care and attention. The heart of my day unfolds within the walls of my studio, where I immerse myself in the art of crafting leather products. From conceptualization to execution, I find joy and fulfillment in every step of the process. However, it's the moments spent meticulously sewing by hand that truly resonate with me—the rhythmic motion of the needle and thread, the tactile sensation of leather beneath my fingertips, weaving together to bring my designs to life. As the day draws to a close, I take a moment to reflect and prepare for the day ahead. With a steaming cup of tea cradled in my hands, I unwind amidst the comforting presence of my two feline companions, who offer solace and companionship in the tranquil sanctuary of the studio. And with that, I bid farewell to another day, ready to embrace the promise of tomorrow's possibilities.

There's no secret formula or magic recipe for success—at least, none that I've discovered! However, if I were to distill my own experiences into a few guiding principles, I would emphasize the importance of enjoying the journey. Creativity thrives in an atmosphere of joy and exploration, where mistakes are viewed as opportunities for growth rather than setbacks. Embrace the process wholeheartedly, unafraid to stumble and try again as many times as necessary. Let your passion be your compass, guiding you through the twists and turns of your creative endeavors. And amidst the hustle and bustle of daily life, remember to carve out moments of rest and relaxation—times when you can allow your mind to wander freely and cultivate new ideas. Ultimately, the path to success is as unique as the individual walking it. But by fostering a spirit of curiosity, resilience, and passion, you'll find yourself well-equipped to navigate the challenges and triumphs that lie ahead. So, don't be afraid to take risks, follow your heart, and above all, have fun along the way. After all, isn't that what life's all about?

As a designer, one of the challenges I face is the relentless pace at which creativity is demanded. In a world driven by consumerism and capitalism, there's a constant pressure to keep up with the rapid turnover of trends and innovations. However, I've consciously chosen to swim against this current by embracing slow design—a deliberate approach that prioritizes quality over quantity, mindfulness over haste. By producing on a small scale and crafting each piece with my own hands, I create a space for reflection and intentionality in my work. This deliberate pace allows me to fully immerse myself in the creative process, from conception to execution, without sacrificing the integrity of my designs. While the journey from initial concept to final product may be laborious at times, the sense of satisfaction and fulfillment that comes from seeing my ideas take shape is immeasurable. Each finished piece is a testament to the dedication and passion poured into its creation—a tangible manifestation of my vision brought to life. In a world that often prioritizes speed and efficiency, I find solace in the slow and deliberate pace of craftsmanship. It's a reminder that true creativity cannot be rushed or commodified—it flourishes in the spaces between, where time and intention intersect to create something truly meaningful.

In my design philosophy, one principle reigns supreme: to only bring into existence what is truly necessary. In a world inundated with mass-produced goods and consumerist culture, I firmly believe that the key to meaningful design lies in thoughtfulness and intentionality. Rather than adding to the noise with more of the same, I strive to create objects that are meticulously crafted and purposefully designed, with the needs and desires of the customer at the forefront of my mind. This is why I'm drawn to working on limited editions with individuals—it allows me to tailor each creation to meet a specific need or desire, ensuring that it aligns perfectly with the customer's vision. By focusing on quality over quantity, I aim to encourage a shift towards conscious consumption—a mindset where we buy fewer things, but of higher quality, durability, and longevity. In doing so, we not only reduce our environmental footprint but also cultivate a deeper appreciation for the objects we bring into our lives. Ultimately, my goal is to create objects that spark joy, serve a purpose, and stand the test of time—an ethos rooted in the belief that less is more, and that true satisfaction comes from owning fewer, but better, possessions.

In the realm of design, possessing the ability to think outside the box is paramount. It's about transcending conventional boundaries and embracing innovation and creativity in all its forms. Whether it's reimagining familiar concepts or venturing into uncharted territories, thinking outside the box is the key to unlocking new possibilities and pushing the boundaries of design. Adaptability is another crucial trait for designers, especially in today's rapidly evolving world. It's about being able to pivot and adjust to changing circumstances, embracing new technologies, trends, and methodologies with agility and resilience. By remaining adaptable, designers can stay ahead of the curve and continue to thrive in an ever-changing landscape. Culture plays a significant role in design, shaping our perspectives, values, and aesthetic sensibilities. A deep understanding and appreciation of diverse cultural influences enriches the creative process, infusing designs with depth, richness, and authenticity. It's about drawing inspiration from different cultures and traditions, and integrating them thoughtfully into our work to create meaningful and impactful designs. Sensitivity is essential for designers, as it enables us to empathize with our audience and understand their needs, desires, and emotions. By cultivating sensitivity, designers can create designs that resonate with people on a profound level, forging connections and eliciting meaningful responses. Attention to detail is the hallmark of great design. It's about sweating the small stuff—meticulously refining every aspect of a design to ensure cohesiveness, functionality, and aesthetic appeal. By paying attention to detail, designers can elevate their work from good to exceptional, leaving a lasting impression on users and viewers alike.

I rely heavily on Rhinoceros during the creative process to visualize objects before prototyping, and I use Photoshop for image editing. However, my primary tool is my hands. Working with hands is akin to using a complex software—when fatigued or unfocused, precision suffers. Yet, there's a fascinating aspect to it: muscle memory. Many tasks become ingrained over time, allowing for fluid execution without conscious thought. This approach fosters a meditative and mindful working environment.

I allocate specific time blocks for idea development, but occasionally, these sessions may be cut short if I'm not achieving the desired results. In such instances, I pivot to other tasks, intending to return to the design later. Yet, there are times when I become fully engrossed in the creative process, allowing ideas to flow without constraint. The approach varies depending on the phase of the project. Regardless, I emphasize dedicating designated moments each week solely to design, while also recognizing the importance of stepping away periodically to allow ideas to breathe and evolve.

The duration of the design process varies significantly, often contingent upon the complexity of the object at hand. It may span several months, involving iterative cycles of design and prototyping, or be condensed into a matter of weeks, with a swift convergence on a satisfying concept.

"What is my inspiration?" and "Why I decided to use the saddle sticth technique to hand-sew my creations?"

One of the most enriching chapters of my career unfolded during my tenure at the Portuguese footwear brand, Guava, under the mentorship of Inês Caleiro. As the brand's production manager, I had the privilege of collaborating with esteemed international designers, guiding them through the intricate process of bringing their footwear creations to life. What truly set this experience apart was the close-knit environment fostered by Inês Caleiro, who not only served as the CEO and designer but also became a cherished friend. This proximity afforded me a holistic understanding of the nuances of running a brand and navigating the entrepreneurial landscape. From customer interactions and supplier negotiations to marketing strategies and photo shoot coordination, I gained invaluable insights into the multifaceted aspects of brand management. Yet, beyond the professional growth, it was the familial atmosphere that truly distinguished Guava. The sense of camaraderie and solidarity among colleagues instilled a sense of belonging and purpose, making each day at work a joyous endeavor. It was this sense of community that fueled our passion and inspired us to wholeheartedly commit to our shared vision.

My clientele predominantly comprises European individuals and businesses. This demographic diversity offers a rich tapestry of perspectives, tastes, and preferences, enriching the creative dialogue and collaborative process. Working closely with European clients allows me to tailor my designs to resonate with their unique cultural sensibilities and lifestyle requirements, ensuring that each project reflects a deep understanding of their needs and aspirations.

I find the prototyping phase particularly captivating as it marks the transition from conceptualization to tangible realization. It's a fascinating juncture where ideas, previously confined to paper or digital screens, begin to manifest into physical form. What intrigues me most is how even seasoned designers approach their creations with fresh perspectives as they take shape in the prototype stage. It's during this hands-on process that nuances, overlooked in earlier stages, come to light—whether it's refining proportions or perfecting intricate details. The tactile engagement with the object provides invaluable insights, allowing for adjustments and refinements that elevate the design to new heights. Ultimately, the prototyping phase serves as a vital bridge between imagination and actualization, offering a visceral connection that enriches the entire creative journey.

I remain committed to preserving the saddle stitch technique, which faces the risk of fading into obscurity in Portugal. Through my work, I aim to introduce new products that evoke joy and wonder in people's lives. Furthermore, I am dedicated to sharing the knowledge of the techniques I employ, ensuring that they are passed down to future generations and safeguarded from being lost to time. It is my mission to uphold tradition while simultaneously fostering innovation, thereby enriching the legacy of craftsmanship for years to come.

I undertake the design of my products independently, while collaborating with fellow creatives for the development of others. I find working within a team setting particularly gratifying, as it fosters a diverse exchange of ideas and perspectives. Brainstorming sessions, in particular, are incredibly enriching, especially when facilitated with individuals from varied backgrounds. Collaborating with others allows for a synergistic blend of expertise and creativity, resulting in innovative and well-rounded design solutions.

I currently have several products in the pipeline awaiting design, and I've recently been chosen, for the second time, to take part in the Worth Partnership Program. This opportunity will see me embarking on the development of a product that diverges significantly from my previous work, as it delves into the realm of digital technologies and innovative materials. I'm excited to explore this new direction and eager to see how it will unfold in collaboration with the program.

Contact me by email : info@asaleatherwork.com or trough social media: @asaleatherwork

I just want to thank my family and friends for their support, without whom this award would not have been possible.Thank you!

I hold a degree in architecture and a postgraduate degree in sustainable architecture. Additionally, I have a technological specialization in footwear design have completed multiple training courses in handmade footwear and leather goods manufacturing. Throughout my 15 years in architecture, I had the privilege to collaborate with renowned architects like Dominique Perrault and Christian de Portzamparc. Transitioning into the footwear sector, I served as the production manager for the esteemed Portuguese footwear brand, Guava. Additionally, I contributed to Marques Almeida, a London-based brand, in various roles.

Since childhood, I've harbored a passion for drawing and a natural flair for creativity. Despite this inclination, I pursued secondary education in the Literature field and later enrolled in Law School. It became evident to me quite quickly that I didn't resonate with that world, prompting me to take entrance exams for the Faculty of Architecture. Despite lacking formal drawing training due to my background, my naively sketched designs and aesthetic nonchalance captivated my teachers. The first year of architecture proved to be a revelation, particularly due to the poetry and sensitivity required to conceptualize my buildings. I was enamored with the necessity of drawing inspiration from various disciplines and artistic forms, an intrinsic aspect of architectural practice. While I can't pinpoint exactly what sparked my interest in this field, I come from a lineage of artisans—a great-grandfather who was a shoemaker, grandparents, mother, and aunt who were seamstresses, and a father with a knack for craftsmanship. I believe this familial background has significantly influenced my artistic professional choices, as it's ingrained in my DNA.

In my design philosophy, I prioritize simplicity and purpose above all else. In a world overrun by mass production and consumerism, I advocate for thoughtful and intentional design. Instead of contributing to the clutter, I aim to craft objects with meticulous care and a clear purpose, always keeping the customer's needs and desires in mind. This is why I gravitate towards creating limited editions for individuals, allowing me to tailor each piece to their specific requirements and preferences. By emphasizing quality over quantity, I hope to inspire a shift towards mindful consumption—a mindset where we value fewer, but higher-quality possessions that endure over time. In doing so, we not only reduce our environmental impact but also cultivate a deeper appreciation for the items we choose to surround ourselves with. Ultimately, my goal is to design objects that bring joy, serve a meaningful purpose, and withstand the test of time—a philosophy grounded in the belief that less can indeed be more, and that true satisfaction comes from owning possessions of enduring quality and value. My design process is fluid and adaptable, devoid of rigid rules or structures. It typically begins with a concept or theme that piques my interest—an idea that I'm passionate about exploring. Armed with this inspiration, I set to work, sketching out initial concepts in a notebook. I find that stepping away from these sketches for a few days allows me to return with fresh eyes, enabling me to refine and evolve my ideas further. The next stage of my process involves transitioning from 2D sketches to 3D modeling. This serves as both a research tool and a means of bringing my ideas to life in a tangible form. Through iterative experimentation and refinement, I meticulously sculpt and refine my designs in the digital realm, honing in on the details that will ultimately define the final product. Once satisfied with the digital prototype, I proceed to extract a 2D mold, which serves as a blueprint for crafting physical models. Beginning with cardboard, I construct a rudimentary prototype to test the overall form and structure. This hands-on approach allows me to assess the design's feasibility and make any necessary adjustments before progressing to the final stage: crafting a prototype in leather. By embracing this iterative and hands-on approach, I am able to navigate the complexities of the design process with precision and creativity, ultimately bringing my vision to life in the form of tangible, meticulously crafted prototypes. By prioritizing professionals who embody these qualities—passion, work ethic, and adaptability—companies can harness the full potential of design as a strategic asset, driving growth, differentiation, and long-term success in an increasingly competitive marketplace.

As an artist or designer, moments of panic and self-doubt are par for the course. Yet, the sight of people engaging with my creations fills me with immense joy and fulfillment, reaffirming my purpose. As I prepare to unveil a new product, I'm enveloped in a whirlwind of emotions—curiosity, anticipation, and excitement. Each reveal feels like setting out on an unknown journey, with the destination unveiled through others' reactions. It's a thrilling experience, ripe with the potential for positive reception and the spark of further innovation. These emotions propel my creativity forward, urging me to continuously push boundaries in my design pursuits. While I don't have a designated moment for creativity, I often find inspiration flowing more freely after returning from events like Milan Design Week. However, creativity knows no bounds and can strike unexpectedly—from a film, a sculpture, or even a craft technique. The key is to remain open and receptive, allowing my mind the freedom to wander and my projects the space to evolve naturally.

As a designer, several aspects of my background have significantly shaped my approach and perspective. Firstly, my degree in architecture instilled in me a deep appreciation for form, function, and spatial dynamics, which I often draw upon in my design process. Additionally, my postgraduate studies in sustainable architecture fostered a strong commitment to environmental consciousness and ethical design practices. In terms of valuable non-design skills, effective communication is paramount. Whether it's articulating ideas to clients or collaborating with team members, the ability to convey concepts clearly and persuasively is indispensable. Furthermore, project management skills are essential for orchestrating the various stages of design projects, ensuring timelines are met and resources are utilized efficiently. Additionally, adaptability and resilience are crucial traits for navigating the ever-evolving landscape of design, enabling me to pivot and innovate in response to changing circumstances. These non-design skills have played a pivotal role in my success as a designer. Effective communication has facilitated fruitful collaborations and fostered strong client relationships, while project management skills have enabled me to execute projects with precision and efficiency. Adaptability and resilience have empowered me to overcome challenges and embrace opportunities for growth, ultimately propelling my design practice forward. As for influences on my design work, I draw inspiration from a myriad of sources, including architecture, art, nature, and everyday life. However, one of the most significant influences has been the rich tradition of craftsmanship and artisanal techniques passed down through generations in my family. This heritage instilled in me a deep respect for craftsmanship and a commitment to quality and attention to detail in my own work. My design journey has been a dynamic and enriching experience, marked by continuous learning and evolution. From my early studies in architecture to my foray into footwear design and leather craftsmanship, each phase has contributed to my growth as a designer. Along the way, I've been fortunate to collaborate with talented individuals and work on diverse projects that have broadened my perspective and honed my skills. Looking ahead, I'm excited to continue pushing boundaries, exploring new creative avenues, and making meaningful contributions to the world of design.

My journey as a designer has been marked by continuous evolution and personal growth, both in terms of my skills and my design philosophy. Starting with a foundation in architecture, I gradually expanded my expertise to include footwear design and leather craftsmanship, blending traditional techniques with contemporary aesthetics. This path has not only honed my technical abilities but also deepened my appreciation for sustainability and craftsmanship. In the future, I aspire to be a designer known for creating timeless, sustainable products that blend functionality with artistic expression. I want to be remembered for my commitment to quality, my respect for traditional techniques, and my ability to innovate within these frameworks. My goal is to leave a legacy of designs that are not only beautiful and functional but also environmentally conscious and crafted to last for generations. Looking ahead, I am particularly excited about integrating more digital technologies into my design process. Recently, I was selected to participate in the Worth Partnership Program, where I will be developing a product that leverages digital technologies and innovative materials. This project represents a significant departure from my previous work and offers an exciting opportunity to explore new creative possibilities. I have several projects in mind that I have not yet had the time or resources to pursue. One such idea is to create a series of modular, multifunctional furniture pieces that can be easily adapted to different living spaces and needs. This project would combine my background in architecture with my passion for functional design and sustainability. Additionally, I am interested in exploring more collaborative projects with other designers and artists, as I believe that interdisciplinary collaboration can lead to truly groundbreaking work. In terms of my design business, I plan to continue growing my brand by expanding my product range and reaching new markets. I aim to offer more workshops to teach traditional leatherworking techniques, preserving these skills for future generations. I also want to increase my involvement in community-based projects, using design as a tool for social impact. Ultimately, I want to be remembered as a designer who not only created beautiful and functional objects but also contributed to a more sustainable and thoughtful approach to design. My vision is to inspire others to value quality over quantity, to appreciate the art of craftsmanship, and to embrace a more conscious way of consuming and creating.

One key piece of advice I want to give young designers is to embrace persistence and resilience. The journey of a designer is filled with challenges and moments of self-doubt. There will be times when your ideas don't work out, when you face criticism, or when you feel overwhelmed by the speed and demands of the industry. It's essential to view these obstacles as opportunities for growth rather than setbacks. When I started, I faced numerous challenges, from mastering new techniques to managing the business side of my design practice. One significant hurdle was balancing creativity with practicality—ensuring that my designs were not only innovative but also functional and sustainable. Overcoming these challenges required patience, continuous learning, and a willingness to adapt. My growth as a designer has been fueled by a combination of formal education, hands-on experience, and continuous self-improvement. I regularly participate in design events, engage with the design community, and explore new technologies and methodologies. By staying curious and committed to learning, I’ve been able to expand my expertise and adapt to the ever-evolving design landscape. In conclusion, becoming a successful designer requires a blend of passion, perseverance, and continuous learning. By staying true to your vision, embracing challenges, and prioritizing quality and sustainability, you can build a fulfilling and impactful design career.

I prefer not to offer advice to fellow designers because everyone's journey in the field is unique, driven by their own sensitivities, paths, and objectives. Instead, I'll share insights into my own approach to design in my daily life. I believe that design is a dynamic and ever-evolving domain, making it crucial to remain abreast of the latest trends, technologies, and methodologies. Creativity lies at the core of design, so I make a conscious effort to nurture my creative instincts and foster a culture of innovation. In a world flooded with mass-produced goods and superficial design, I place a strong emphasis on prioritizing quality and integrity in my work. I aim for excellence in craftsmanship, meticulous attention to detail, and adherence to ethical design principles. Design is inherently collaborative, which is why I strive to cultivate meaningful relationships with clients, collaborators, and colleagues. I seek out partnerships with those who share my vision and values, leveraging our collective strengths to create opportunities for mutual growth and advancement. Above all, I endeavor to stay true to my unique voice, vision, and values. By remaining authentic to myself, I believe I can create work that resonates deeply and authentically with others.

My day always begins with a cup of black coffee. This quiet moment is crucial for gathering my thoughts and setting a positive tone for the day. Following coffee, I engage in a short meditation session and some yoga stretches. This helps clear my mind and prepare me physically and mentally for the day ahead. The first professional task of the day is checking and responding to urgent emails. This includes communication with clients, suppliers, and collaborators, as well as addressing any pressing issues that have arisen. I then review any new orders and interact with customers to ensure their needs and expectations are being met. The bulk of my day is spent in the studio, where I focus on developing and producing leather products. This is where I feel most in my element, particularly when I'm engaged in the hands-on work of crafting and sewing by hand. One of my favorite parts of the day is working on prototypes. This is when ideas start to take tangible form, and I can see the results of my creativity and craftsmanship. Throughout the day, small pleasures like a cup of tea or petting the two studio cats provide moments of relaxation and joy. These breaks help me stay balanced and motivated. As the day winds down, I prepare for the next day by organizing my tasks and setting priorities. This often involves planning out the week's schedule and making sure all necessary materials and tools are ready. I typically end the day with another brief meditation session, reflecting on the day's achievements and areas for improvement. The best part of a typical business day is when I get into a flow state while designing or crafting. These moments of deep focus and creativity are incredibly fulfilling. Receiving positive feedback from customers who are delighted with their products always makes me happy. It reinforces the purpose behind my work and drives me to continue creating high-quality designs. I make it a point to stay informed about the latest trends and innovations in design. This often involves reading design news, researching new techniques, and exploring different materials. Whenever possible, I incorporate travel into my routine, especially after major design events like Milan Design Week. These experiences rejuvenate my creativity and provide fresh inspiration. By maintaining a balanced routine that blends creativity, hands-on work, and personal well-being, I ensure that each day is productive and fulfilling. This approach not only helps me manage my business effectively but also keeps my passion for design alive and thriving.

As a designer, I believe in striking a balance between staying informed about the latest design trends and maintaining my own unique style. While it's essential to be aware of current trends to understand the broader design landscape, I prioritize creating timeless and meaningful designs that reflect my personal vision and values. My design style is characterized by minimalism, geometric shapes, and a focus on functionality. These elements have been deeply influenced by my background in architecture and my personal design journey. I believe in creating objects that are not only beautiful but also practical and durable. Inspiration can come from a multitude of places, and I make it a point to stay open to new ideas:Art and Architecture: Visiting museums, galleries, and iconic architectural sites often sparks new ideas and perspectives;Travel: Experiencing different cultures and environments broadens my creative horizons and introduces me to new materials and techniques; Everyday Life: Simple, everyday experiences and observations can lead to innovative design solutions. Ultimately, while trends can provide valuable insights and inspiration, my primary focus is on creating designs that are meaningful, sustainable, and enduring. I want my work to stand the test of time, both in terms of aesthetics and functionality. By blending current trends with my own distinctive style, I aim to produce designs that are not only relevant today but also cherished for years to come.

Answering this question poses a significant challenge. I hold the belief that every individual brings their unique background and sensibilities to their perception of design. What one person finds captivating, another might not. Therefore, my initial consideration centers around my own reaction: do I personally resonate with the design? Does it evoke any emotions or stir something within me when I encounter it? I prioritize this emotional response as a critical factor in evaluating a design's merit. However, beyond my own subjective assessment, I also consider several other key factors: Functionality: A design must serve its intended purpose effectively. If it doesn't work well or fulfill the user's needs, it's not a good design, no matter how aesthetically pleasing it may be. Innovation: I look for originality and creativity. A successful design should offer something new or a fresh perspective that sets it apart from existing solutions. Impact on Others: I consider how the design will affect its users and the broader community. Will it improve people's lives, solve a problem, or bring joy? A design's potential to make a positive difference is crucial. Ultimately, a successful design should strike a balance between personal appeal and broader significance. It should resonate emotionally, perform its function well, introduce innovative ideas, and positively impact its users. This holistic approach ensures that a design is not only personally compelling but also meaningful and valuable to others.

Intuition and instinct play a role in the decision-making process. There's a sense of "rightness" that accompanies a design that feels complete, cohesive, and aligned with my vision. Trusting this gut feeling, while also considering the aforementioned factors, helps me determine when a design is ready to be shared with the world. Practical constraints such as time, budget, and resources often play a role in determining when a design is ready. While striving for perfection is admirable, there comes a point where further iterations may yield diminishing returns. In such cases, I weigh the benefits of additional refinement against the costs and constraints, and make an informed decision about when to finalize the design. Throughout the design process, I seek feedback from colleagues, mentors, and potential users. Their input helps me identify areas for improvement and refine the design further. When feedback becomes minimal or repetitive, and the design consistently receives positive responses, it's a sign that it's nearing completion.

One of the projects that I consider to be my biggest design work is the "SwitchBag" nomadic backpack, which I showcased at Milan Design Week. This project holds a special place in my heart due to the extensive time and effort I invested in its creation, as well as the innovative design solutions it embodies. The initial inspiration for the SwitchBag stemmed from a personal desire to address the challenges of modern-day urban living, where individuals often juggle multiple roles and responsibilities throughout the day. I wanted to design a versatile backpack that seamlessly adapts to various contexts and needs, offering both functionality and style. o bring this vision to life, I embarked on an extensive design process that involved thorough research, conceptualization, prototyping, and iterative refinement.The result was a modular and customizable bag that could be effortlessly transformed to suit different activities and occasions, from commuting to work to outdoor adventures. What sets the SwitchBag apart as my biggest and best work is its ability to seamlessly blend form and function, innovation and practicality. The bag's modular design, high-quality materials, and attention to detail make it not only a versatile accessory but also a statement piece that embodies my design philosophy. As for current projects, I'm excited about exploring new avenues in sustainable design and digital fabrication. I'm particularly intrigued by the intersection of technology and craftsmanship, and how emerging tools and techniques can push the boundaries of traditional design practices. Stay tuned for some exciting developments on the horizon!

Pierre Cardin's furniture stands out to me for its seamless blend of futuristic design, artistic expression, and practical innovation. Each piece embodies a unique aesthetic that captures the essence of modernity while remaining functional and practical. Similarly, the works of Ettore Sottsass, an architect and designer, resonate with me for their defiance of traditional design norms. Sottsass's creations are characterized by bold patterns, vibrant colors, and eclectic materials, challenging conventional design conventions and making a bold statement in the world of design. Le Corbusier is another iconic figure in the world of design whom I greatly admire. His pioneering work in modern architecture and urban planning has left an indelible mark on the field, shaping the way we think about space, form, and function. Le Corbusier's emphasis on functionality, geometric simplicity, and the integration of design with its surrounding environment continues to inspire designers and architects around the world.

My lifestyle and cultural background play significant roles in shaping my design approach and inspirations. I draw influence from the vibrant cities I've lived in and visited, each offering its unique blend of architecture, art, and culture. Lisbon, with its rich history and artistic community, holds a special place in my heart, providing a constant wellspring of inspiration. My cultural heritage undoubtedly informs my design projects, as I draw upon traditional craftsmanship and contemporary influences to create innovative and meaningful designs. The colors, textures, and patterns of my culture find their way into my creations, adding depth and richness to each piece. Currently, I am based in Lisbon, Portugal, working on several exciting projects that blend my architectural background with my passion for craftsmanship and design. From bespoke leather goods to architectural installations, I am constantly exploring new avenues for creative expression. I believe that good design is essential for the advancement of society as it has the power to improve lives, foster creativity, and inspire change. In my own life, design has led me to embrace sustainability, simplicity, and mindfulness. By introducing small but positively incremental changes to my lifestyle, such as reducing waste, embracing minimalism, and supporting local artisans, I strive to align my personal values with my design ethos, contributing to a more sustainable and fulfilling way of living.

My work culture and business philosophy are rooted in collaboration, creativity, and craftsmanship. While I primarily work independently, I also collaborate with partners and artisans who share my passion for design and craftsmanship. Communication, mutual respect, and a shared vision are essential components of my working relationships, ensuring that projects are executed seamlessly and to the highest standards. When selecting business partners or collaborators, I look for individuals or organizations that align with my values, ethos, and commitment to quality. Trust, reliability, and a shared dedication to excellence are paramount, fostering a productive and fulfilling working environment. Core to my work and corporate culture is a commitment to sustainability, ethical practices, and social responsibility. I strive to minimize environmental impact, support local communities and artisans, and uphold ethical standards throughout the design and production process. The core challenges of my profession include balancing creativity with practicality, navigating the complexities of the design process, and staying abreast of evolving trends and technologies. As a designer, my responsibilities encompass conceptualization, prototyping, production oversight, and client collaboration, among others. Key characteristics and personal traits that contribute to success in design include creativity, problem-solving skills, attention to detail, adaptability, and a passion for innovation. Effective communication, collaboration, and a commitment to lifelong learning are also essential qualities for designers, artists, and architects striving for excellence in their field.

I am committed to supporting the next generation of designers, artists, and architects by providing mentorship, guidance, and educational opportunities. This may include participating in design events, conferences, and workshops to share insights and expertise, as well as offering internships or apprenticeships to aspiring professionals. I prioritize environmental sustainability in my design practice by incorporating eco-friendly materials, minimizing waste, and promoting sustainable practices. By designing with sustainability in mind, I aim to minimize my ecological footprint and contribute to the preservation of the environment for future generations.

Winning an award at the A’ Design Award ceremony provided validation for my work and reinforced my confidence as a designer. Being acknowledged by a prestigious organization like A’ Design boosted my credibility within the design community and enhanced my professional reputation. Participating in the A’ Design Award not only increased the visibility of my work but also helped me reach a wider audience. Winning an award garnered attention from design enthusiasts, media outlets, and potential clients, providing valuable exposure for my brand and portfolio. The A’ Design Award offered valuable networking opportunities, allowing me to connect with fellow designers, industry professionals, and potential collaborators. Building relationships with like-minded individuals and establishing contacts within the design world can lead to future collaborations, partnerships, and career opportunities.