Theresa Lambrecht

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality. To summarise, my background in art and design is based on a lifelong passion for creativity and a desire to use my skills to create positive change. Becoming a designer was not just a career choice, but the culmination of my love for art, my interest in functional design and my commitment to sustainability.

"Lambrecht Design" is a design studio from Berlin, founded by Theresa Lambrecht. The studio is characterised by an innovative approach that combines functionality and aesthetics in a unique way. Lambrecht Design is particularly known for its stylish and practical solutions in the field of packaging design, especially in the cosmetics industry. Theresa Lambrecht sets new standards for elegance and usability. Their commitment to creativity and innovation is clearly reflected in their projects, which are not only aesthetically pleasing but also fulfil high practical requirements.

For me, design is a creative form of expression that combines functionality and aesthetics to create solutions to real problems. It's about creating beautiful yet practical objects, be it in the field of art, graphics, architecture or product design. For me, design also means telling a story and evoking emotions, be it through colours, shapes or materials. Ultimately, for me, design is a way of shaping and improving the world around us by enabling us to respond creatively to problems and initiate positive change.

I enjoy designing work that combines creativity and practicality, where functionality and aesthetics are in harmonious balance. I am particularly drawn to projects that allow me to explore innovative solutions and push the boundaries of traditional design norms. Whether it's creating user-friendly interfaces, visually striking packaging designs or conceptualising striking artwork, I find fulfilment in designs that engage people on both an emotional and practical level. I am fulfilled by projects that challenge me creatively and intellectually and provide me with the opportunity to make a significant impact through design innovation and aesthetic excellence.

I feel most creative when I have the freedom to explore new ideas and approaches without constraints. This often happens during periods of quiet reflection or when I'm surrounded by inspiration from diverse sources such as nature, art, or engaging conversations with other creative minds. Additionally, collaborative environments where I can exchange ideas and perspectives with others stimulate my creativity. Feedback and constructive criticism from peers and mentors also play a crucial role in refining my ideas and pushing me to think differentl

During the design process, I focus on several key aspects to ensure that the final outcome meets both functional and aesthetic objectives: User-Centered Design: Understanding the needs, behaviors, and preferences of the end-users is paramount. I prioritize creating designs that are intuitive, user-friendly, and enhance the overall user experience. Aesthetic Appeal: Visual aesthetics are crucial as they create a first impression and influence how users perceive the design. I pay attention to colors, typography, layout, and overall visual harmony to ensure that the design is visually pleasing and communicates effectively. Functionality and Usability: Design must not only look good but also perform well. I focus on ensuring that the design functions effectively, meets its intended purpose, and provides a seamless user experience. Innovation and Creativity: I strive to bring fresh perspectives and innovative solutions to each design challenge. This involves thinking outside the box, exploring unconventional ideas, and pushing boundaries to create something unique and impactful. Sustainability: Incorporating sustainable practices and materials is increasingly important to me. I aim to minimize environmental impact through thoughtful design choices, whether it's in materials selection, manufacturing processes, or end-of-life considerations. Emotional Impact: Design has the power to evoke emotions and create connections with users. I consider how the design will resonate emotionally, aiming to create experiences that are memorable, engaging, and meaningful.

When I design, I feel a mix of excitement, focus, and a deep sense of satisfaction as ideas come to life.

When my designs are realized, I feel a profound sense of fulfillment and pride in seeing my ideas take tangible form and positively impact users.

A design is successful when it effectively solves a problem, resonates with its intended audience, and balances aesthetic appeal with functional efficiency.

When judging a design as good or bad, the first aspect I consider is its functionality: does it effectively fulfill the purpose for which it was created? Following that, I evaluate the usability—is the design intuitive and accessible to its intended users? Finally, aesthetic appeal is assessed, as a well-designed product should also have a visually pleasing appearance that resonates with its audience. These elements combined determine the overall success and quality of a design.

From my point of view, the responsibilities of a designer for society and the environment include advocating for sustainable practices, designing products that minimize environmental impact, addressing social issues through design solutions, and promoting inclusivity and accessibility in design to benefit all members of society.

I believe the design field is evolving towards more interdisciplinary collaboration, greater emphasis on sustainability and ethical considerations, integration of advanced technology, and a focus on user-centered design that enhances human experiences across various digital and physical platforms. The future of design lies in its ability to innovate, adapt to changing societal needs, and leverage technology to create meaningful and inclusive solutions that positively impact our lives and the environment.

My last exhibition was in Hamburg in February 2024. My next two exhibitions are in September 2024 and in November 2024 both in Berlin/Germany.

The design inspiration for my work often comes from a variety of sources such as the shapes and patterns of nature, cultural influences, everyday interactions and technological advances. Sometimes it is also special encounters with other people or simple everyday situations that inspire me. I nurture my creativity through exploration, research, collaboration with other creatives, visiting art exhibitions, participating in meaningful discussions and immersing myself in different environments that stimulate new ideas and perspectives.

My design style is not just a conscious decision, but stems from my inner being and personality. It is minimalist, honest, open and at the same time incredibly creative, characterised by a natural tendency to develop clear and aesthetically pleasing solutions that are functional and create a strong emotional resonance.

I grew up in Berlin and I live in Berlin, a city with a rich cultural diversity that has a strong influence on my designs. The dynamic history and diverse culture inspire my work, provide creative impetus and encourage an open, innovative design practice.

Define Clear Objectives. Review Portfolios and Experience. Communication and Collaboration. Check References and Reviews. Understand Design Process. Commitment to Quality and Sustainability. Contract and Terms.

My design process typically begins with thorough research and understanding of the project's objectives and user needs. I then brainstorm and sketch ideas, exploring various concepts and solutions. After selecting the most promising direction, I move to digital tools to create detailed designs or prototypes. Throughout this process, feedback loops are crucial, involving stakeholders or users to refine and iterate on the design. Finally, I ensure the design meets functional requirements, aesthetic goals, and often incorporates sustainable practices before final implementation or production.

Bialetti - Dolce&Gabanna-coffee maker Vitra Designer Chair Apple Sound Box

I get up very early and meditate. Then I have a coffee and look at what I need to do or work on that day. Then I go to the gym. Then I start working. I try to work efficiently and in a planned way so that I still have time for my children and friends.

For young designers, my advice is to stay true to yourself and stay motivated. It's essential to develop your unique voice and style, which will set you apart in the field. Here are a few more suggestions: Embrace Learning: Continuously seek knowledge and new skills, whether through formal education, online courses, or by experimenting on your own. Seek Feedback: Don’t be discouraged by criticism; instead, use it constructively to refine your work. Feedback is a valuable tool for growth. Stay Resilient: The design industry can be competitive and challenging. Maintain your motivation and resilience in the face of setbacks. Network: Build relationships within the design community. Networking can provide support, inspiration, and opportunities. Keep Exploring: Always be curious and open to new ideas. Inspiration can come from the most unexpected places.

Positiv: Creativity and Expression, Impact and Influence, Continuous Learning, Versatility, Satisfaction from Seeing Results. Negativ: Subjectivity and Criticism, Tight Deadlines and Pressure, Client Expectations and Revisions, Job Insecurity in Freelance Roles, Technical Challenges.

"My 'golden rule' in design is to prioritize both form and function equally. A successful design not only looks visually appealing but also fulfills its intended purpose effectively and enhances the user experience."

For a designer, several skills are crucial to success: Creativity and Innovation: The ability to generate unique ideas and solutions. Technical Proficiency: Knowledge of design software and tools relevant to the field, such as Adobe Creative Suite, CAD software, or web development tools. Visual Communication: Understanding how to communicate ideas visually through layout, composition, color theory, and typography. Problem-Solving: The capability to identify problems, think critically, and come up with effective solutions. User-Centered Design Thinking: Focusing on how users will interact with products and designing with their needs and experiences in mind. Attention to Detail: The ability to notice and perfect the smallest components, ensuring the quality and precision of the final product. Collaboration and Communication: Skills necessary to work effectively with other team members and communicate ideas clearly to clients or stakeholders. Adaptability: The willingness and ability to learn new skills and adapt to changing technologies and trends. Project Management: Organizing, planning, and managing projects efficiently to meet deadlines and stay within budget.

I plan my time by prioritising tasks, setting deadlines and maintaining a structured workflow to complete projects efficiently and effectively.

The time it takes to finalize a design project can vary greatly depending on the complexity of the project, the specific requirements, and the iterative process involved. Some projects can be completed within a few weeks if they are straightforward, while more complex or extensive projects might take several months or even longer. Effective communication with clients, clear goal setting, and efficient workflow management are key factors that influence the project timeline.

I most enjoy working on projects that allow me to blend functionality with artistic expression, particularly in areas like product design and digital media. I find satisfaction in creating designs that not only look visually appealing but also enhance user experience and solve practical problems. This type of work challenges me to think both creatively and pragmatically, pushing the boundaries of what design can achieve while staying grounded in user needs.

My plans for the future are to continue to innovate in design, explore new creative avenues and collaborate on projects that push the boundaries of art and functionality. In addition, I am planning several exhibitions and the product and brand development of www.lunar-circles.com

I develop the designs myself, if I need a specialist in other design aspects I also work together with others

My next design project involves an art piece centered around the theme of moon phases, focusing on their graphical representation. In the future, you can expect from me more works that explore natural phenomena through a creative lens, combining artistic aesthetics with meaningful insights into the environment and our connection to it.

I started to learn my handcraft at the "Meisterklasse" in the "Meisterschule" Graz (Austria) in the subjects painting and photography. Afterwards I got educated in digital media designer by latif.oberholz Berlin. I worked as a photographer assistant for Mat Hennek and Felix Broede in Berlin. I finished my education with a master study as a Designer at the HTW Berlin. I worked for communication ans advertising agencies (Scholz & Friends, Y&R, select NY, ..). As a Art Director a took care of big companies and prominent clients like Mercedes-Benz, Loewe, Villeroy and Boch, Diesel, KaDeWe group and many more. Afterwards I started to work for my own. This means smaller customers, but more freedom to follow my spirit.

Since I was a little a girl I dreamed to become a Designer or a Artist. In this young years I didn't recognize the difference between both and if you ask me today the border is in my mind even quite close. In all my jobs I did this what people often called design. But most of the projects where decided by customer or budget restriction. That's felt not free to me and that's why I didn't recognize my job as a really Designer, it was more than a "creative robot". This changed afterwards I startet my own business. Because this was the time I can choose my clients, my brands and my projects by my self. I found this clients which trusted me to design there brands and products in "my style". It was a great feeling and, which is maybe more important, it was successfully.

My way for a good design is to see, to feel and than to transform. That's the best way to convert emotions and passions from outside into the products. For this I'm using different techniques. For sure my priority is the digital way. But honestly this is just the way of the output. First of all I walk around and looking for inspiration. Afterwards I try to connect my thought, moods or pictures. And than I'm starting to compose something new.

Curiosity and exploration are this skills which make me go ahead. If you own this you will always find new ideas, new impacts and new people who inspire you.

I'm always looking for new clients whose want to go new ways, climb new steps and are open minded to conquer the world.

First of all have a big cup freshly made coffee. i guess that's nothing special for me or the design industry. ;-) Afterwards starting with the immediately communication tasks. Talking to clients as well as with suppliers. Coordinate my design team and do some sales tasks. Normally I "come down" in the afternoon. That's the time to become creative.

I live in Berlin. That's a creative melting pot. Visiting open house events and the big creative community are part of my daily business. That's why I'm very close to the latest trends flows.

That's quite difficult to answer for me. Even design is a very individual thing. For sure, if you design something for the sale process, you can measure the increase of your sales or other commercial targets. But in the history you have some samples for great design and less sales as well. To win an design award is very meaningful for me, to get a professional feedback of my design success.

Design is never "ready". The benchmark for design is always in the view of the moment. If you think your are ready, sleep 1 or 2 nights and than you will always find some pints for modification. I means that's why especially corporate designs or brand logos or sings always are being modify gently.

I designed a whole range of silk scarves for the label Pattern of Earth. For me that's more than just design. It's more like wearable art. This was a absolutely fantastic job.

I absolutely love the work from Dieter Rams. He is an German industrial designer and started to design things like Apple. But he did it 40 years before!!! That's really amazing.

Well, I think my lifestyle isn't that special or has any special design attitude. I love to travel, I love to meet my friends and other people, I love to go to the museum, and for sure I also love my freshly made morning coffee. All this things are going hand in hand with design, because everything is designed. Al what you see in an urban hood is designed: machines, advertisement, clothes, sings, products, buildings, public transport... And if you go to the parks and woods you can find the design of the nature. For me it is also designed in the perfect way of form follows function.

Be always fair to your partners, clients, suppliers an employees. Life it's like a boomerang.

I think to give something back to society is very important not even for designers. It's important for every human. And if you are successful, you are successful also because your society give you a chance and possibility to do what you want to do. Nowadays this is for most of the people on earth a luxury thing and not a matter of course!

First of all it's absolutely fantastic if you get the information, that you are one of the winer in your category. It's a great platform and possibility for designers all over the world to show current work. It's also a great chance to become more famous, find new partner or clients. I would like to take the chance to say thanks to the whole team of A`Design Award!

I studied design and painting and work both as a designer for exclusive packaging and as an artist. My education has honed my skills and deepened my passion for combining aesthetics and functionality. To summarise, my background in art and design is based on a lifelong passion for creativity and a desire to use my skills to create positive change. Becoming a designer was not just a career choice, but the culmination of my love for art, my interest in functional design and my commitment to sustainability. I have a background in both design and art, with formal education in sustainable design and digital photomontage. My studies provided a strong foundation in blending functionality with aesthetics, and I continuously build on this through practical experience and ongoing learning in various design disciplines.

What motivates me to design is the ability to solve problems creatively and make a positive impact on people's lives. I became a designer because I have always been passionate about art and aesthetics, and I wanted to combine this passion with functionality to create meaningful and beautiful solutions.

I chose to become a designer because of my passion for creativity and problem-solving, and my desire to make a positive impact through functional and beautiful design solutions.

I design a wide range of products, from packaging to digital art. I particularly wish to design more innovative and impactful packaging solutions that combine functionality with aesthetic appeal.

Young designers should continuously hone their skills, stay curious and open to new ideas, seek inspiration from diverse sources, and never stop learning. They should also focus on building a strong portfolio, network with other professionals, and remain dedicated to their passion for design.

A good designer creates functional and aesthetically pleasing solutions, while a great designer goes beyond this by innovating, pushing boundaries, and creating designs that have a lasting impact and resonate deeply with people.

A really good design effectively solves a problem, is user-friendly, and aesthetically pleasing. I evaluate good design by considering its functionality, usability, aesthetic appeal, and the emotional response it evokes in users, as well as its sustainability and innovation.

The value of good design lies in its ability to enhance user experience, solve problems efficiently, and create emotional connections. Investing in good design leads to increased user satisfaction, brand loyalty, and long-term success, making it a worthwhile investment for individuals and businesses alike.

If I had the time, I would design innovative and sustainable packaging solutions for eco-conscious brands, combining functionality with aesthetic appeal to reduce environmental impact and enhance user experience.

My dream project is to create a space where art and design seamlessly merge, incorporating nature to enhance the experience and simply allow for boundless creativity.

My secret recipe for success in design is a deep empathy for the user, combined with a relentless pursuit of innovation and a commitment to sustainability. My secret ingredient is the ability to blend functionality with aesthetic elegance, ensuring every design not only looks beautiful but also serves its purpose effectively.

I draw inspiration from a variety of sources, including art and architecture, but also from nature and everyday life. These influences help me to bring a fresh perspective to my designs by combining artistic principles with functional design to create unique and effective solutions.

I appreciate Apple's designs for their minimalist aesthetic, precision, functionality, and visual appeal. Their ability to distill complex technology into simple, user-friendly interfaces encapsulated in sleek, elegant hardware exemplifies great design principles. These designs resonate with me because they combine form and function seamlessly, a core aspect of what I strive to achieve in my own work.

My greatest design, the packaging for "Heartling Cosmetic Diamonds Cream," excels not only in aesthetics and functionality but also in quality. It features high-quality Italian textured cover paper, which adds a touch of luxury and tactile satisfaction. This choice of material not only enhances the product's appeal but also communicates its premium nature, making the packaging itself a testament to the brand's commitment to excellence and attention to detail.

To improve as designers, people can focus on continuous learning, embracing a range of experiences, and seeking feedback. Here are a few strategies that have helped me grow: Continuous Education: Stay updated with the latest design trends, tools, and technologies through courses, workshops, and reading. Diverse Experiences: Work on a variety of projects across different sectors to understand the breadth of design applications and challenges. Feedback and Critique: Regularly seek and constructively respond to feedback from peers, mentors, and users. This can sharpen your skills and refine your design approach. Collaboration: Collaborate with other designers and professionals in related fields to gain new perspectives and insights. Personal Projects: Engage in personal projects that push the boundaries of your creativity and allow you to experiment without constraints. Mindfulness and Observation: Develop a habit of observing the world around you, noticing details that could inspire solutions or spark creativity.

For me, design is a mix of art and science - it's about creatively solving problems while improving aesthetics and functionality. Design isn't just about making things look good, it's about making them work better for the people who use them and ensuring that every creation is intuitive, accessible and effective.

My biggest supporters have been my mentors and peers in the design community, who provided invaluable guidance and feedback, along with the encouragement from family and friends. Equally important has been my own belief in myself, which has driven me to pursue and achieve my goals in design.