Wilson Hsu

Very Good in Footwear Design.

Wilson Hsu

About Wilson Hsu

Wilson Hsu, the founder of CCILU International Inc. launched CCILU brand in Tokyo in 2011. CCILU possesses its’ own core competences in EVA injection forming field. The first product “Amazon Summer” won the Silver Award of the Best Designed Product in the 72th Tokyo International Gift Show. In 2012 Wilson created the chemical compound CCILUCELL and completed the CCILU trademark (footwear & apparel) registration in 93 countries. Now CCILU is still dedicating itself in creating light comfortable sneakers with a style that urges movement. The idea is to inspire others to find their unique course.

  • Winner of 5 A' Design Awards.
  • Very Good in Footwear Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Footwear
Diffusion Functional winter boots

Diffusion Functional winter boots

Footwear Design

Horizon Footwear

Horizon Footwear

Footwear Design

GreenPlax Footwear

GreenPlax Footwear

Footwear Design

XpreSole Panto Rainboots

XpreSole Panto Rainboots

Footwear Design

GreenPlax Tess Footwear

GreenPlax Tess Footwear

Footwear Design


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Interview with Wilson Hsu

What is your most favorite design, could you please tell more about it?
Horizon collection is my favorite design. Horizon is created with 102 completely independent and highly resilient-rebound ccilucell units, which are the most technologically advanced footwear compound and most nimble with the optimal outsole design. The black and white outsole design of this collection bears the legendary Ichimatsu Moyo pattern which historically was an elite fashion symbol in the golden age of Japanese history.
What makes a design successful?
A successful design is not only creative but also beneficial to the world.
When judging a design as good or bad, which aspects do you consider first?
I will pay attention to whether or not it’s unique and practical enough.
From your point of view, what are the responsibilities of a designer for society and environment?
As a designer, I am aiming at creating more and more footwear that makes people’s life easier and also more eco-friendly.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design team and I are trying to build up a more futuristic profile of our works. Therefore, we are making footwear that are not only made by edge-cutting technology but also come with a cool and futuristic look.
How do you work with companies?
We share our ideas and together we can figure out if there is chance to commercialize those ideas.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Ask them to provide their portfolios and choose the ones that are closer to your tastes.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Keep working hard in order to make sure one day when there’s chance, you will be able to seize it.
Designing can sometimes be a really time consuming task, how do you manage your time?
To be honest, I rarely have enough sleep. But I would try my best to utilize all of my time. I will not stop working even when I am traveling on a boat.
How long does it take to design an object from beginning to end?
It depends. Sometimes it only takes one week, but sometimes it can take me one year.
What are your future plans? What is next for you?
To build a better international company and recruit more talented designers.
Do you work as a team, or do you develop your designs yourself?
I have a very motivated team that we enjoy working together very much.

Extended Interview with Wilson Hsu

How did you become a designer?
My father dedicated himself in shoe business for over 40 years to make good shoes. I was inspired by his spirit and decide to quit from citi bank. After that I started to create my own brand of shoes and design the shoes I like.
Which emotions do you feel when designing?
Basically shoes, and I wish I can do more crossover design combine the comfort and fashion.
What particular aspects of your background shaped you as a designer?
Keep working hard in order to make sure one day when there’s chance, you will be able to seize it.
What is your growth path? What are your future plans? What is your dream design project?
A good designer makes personal imagination come true but a great designer solve others' problem.
Who is your favourite designer?
There is no such things, we're pursuing improvement everyday.
Would you tell us a bit about your lifestyle and culture?
Stop what you're doing now for a while and see how beautiful this world truly is.
What positive experiences you had when you attend the A’ Design Award?
Definitely my father, with his acknowledge, I can realize my design in a proper and easy way.

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