Hekne

Specialized in Design.

Hekne

About Hekne

Anja Hekne is the designer behind HEKNE, a Norwegian fashion design company belonging to the slow fashion movement. She founded the company together with Siglinde Lunde in 2013. Anja currently lives in Barcelona, Spain, but in her designs you can clearly see her Scandinavian heritage and the love for nature that she brings with her from growing up in Norway.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Hekne

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I knew early on that I wanted to do something creative, but it wasn't before I had graduated from high school that I thought about fashion design as an option. I decided to give it a try, and the more I learnt, the more sure I got.
Can you tell us more about your company / design studio?
Hekne was established by Siglinde Lunde and I in 2013. We used the first three years to test, explore, research, and to create the concept and the brand, before launching our first collection in the autumn 2016. While I'm in charge of the design process, Siglinde is responsible for sales and PR. Everything else is shared between us.
What is "design" for you?
Design is much more than deciding the look of things, it's the whole process from choosing materials to approve the final product. It's also about using the voice and influence that you have as a designer to make a statement and choice that you belive in yourself.
What is your most favorite design, could you please tell more about it?
My favourite design from what I've made so far is the Monteverde jacket from Hekne's first collection. It was inspired in an old anorak that I bought second hand and liked a lot. I made a wool version of it, with a cleaner look, but kept the oversized anorak style. It was just perfect in the cold winter when living in Copenhagen, as it has lots of space for extra layers. It also had space enough for my pregnant belly and later on for carrying my baby boy in a baby wrap - no need to change winter jacket!
What was the first thing you designed for a company?
I made a few designs that were selected for production when doing my internships. I don't remember if the first one was a dress or a pair of shorts. (The shorts proved to be quite a failure...it looked beautiful, but wasn't specially functional. Great learning experience!)
When do you feel the most creative?
When being able to use my hands; being in direct touch with the medium I'm working with.
What kind of emotions do you feel when you design?
It varies, from pure excitement to a deep calmness, and with a portion of frustration once in a while. I often get so caught up that I forget everything else.
What kind of emotions do you feel when your designs are realized?
I often feel proud, but I'm also self critical and might doubt whether it's actually good enough. It's always very exciting when the final products arrive from the producers, after waiting and working for so long.
When judging a design as good or bad, which aspects do you consider first?
Whether the shape and function works well, and whether the materials work as expected.
From your point of view, what are the responsibilities of a designer for society and environment?
As a designer you have a stronger voice than the consumer, and with that comes a great responsibility. You are a role model and you have to think carefully about every choice you make. To us personally there are no alternatives to keeping your company as sustainable as we can, but we are also trying to express our philosophy in order to influence the industry and consumer behaviour that we have today.
How do you think the "design field" is evolving? What is the future of design?
Within fashion design we clearly see the wave of slow fashion growing and I sincerely hope that we can evolve into a more sustainable industry, with a more healthy buying behaviour.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
All our collections are inspired by birds. Every collection carries the colour of one selected bird, and this way they all belong to one greater visual concept. I get inspiration from the birds' colours, matched with fabrics and yarn, but also from many other different sources. It might e.g. be from books, films or nature, or from old garments and favourites from my wardrobe.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I want to make clothes that can be used many times and for many occasions, and that can be easily washed. From that they naturally get classic and clean, and might be called Scandinavian style. My designs are also quite feminine and have few, but well thought details.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I currently live in Barcelona, after a few years in London and Copenhagen. I left my home country several years ago, but still feel very attached to Norway. My childhood and cultural background, growing up so close to Norway's beautiful nature, clearly shows in the philosophy and concept of Hekne.
Can you talk a little about your design process?
It starts with finding a match between available materials and a bird, in order to set the colour palette. I then gather ideas that I've collected and work on them until I arrive to a ready set of designs. These are developed into spec drawings and then turned into proto samples. I correct the proto samples once or twice, before the final products are made.
Can you describe a day in your life?
I have a one and a half year old, so I spend most of my day with him. I work while he's sleeping or when my husband or his grandparents are helping me out.
From your perspective, what would you say are some positives and negatives of being a designer?
The most positive is being able to do something creative. What some times feels hard and stressful is when there's too much other things that steel my time.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Pens and paper, thread and needle, bird books, computer with Photoshop, Indesign and Illustrator.
What are your future plans? What is next for you?
I hope Hekne can grow to a level that makes it possible to live from it.
Do you work as a team, or do you develop your designs yourself?
I do most of the work myself, but I always ask my partner for feedback. We work very closely.

Extended Interview with Hekne

Could you please tell us about your experience as a designer, artist, architect or creator?
In the last year of high school we had this long project that we worked on for a whole year parallel to all the other subjects. I chose to write about the history of the wedding dress, and for the practical part of the project I made a one. That was when I started to understand that fashion design could be a possible career choice. After one year of costume design in Norway I moved to London to do my BA in fashion design at Ravensbourne College. The second year of my BA I did at ESDi in Barcelona as an exchange student. This way I got the chance to experience both the crazy London creativity as well as the more commercial approach that they had in Spain. That was a great combination and helped my find my own personal path. I have also learnt a lot doing internships, in different countries and in different size companies. I have been very lucky to be an intern in companies that gave me a lot of freedom, challenges and support. That’s been very valuable.
How did you become a designer?
I always enjoyed working with my hands and being creative. Becoming a fashion designer has never been my childhood dream though, it was more like every other alternative slowly got eliminated the more I learnt… And when deciding to found Hekne together with my business partner and we established our brand and philosophy, it became clear that there’s absolutely nothing else that will make me more happy than being able to live from this. Designing for Hekne has not only allowed me to use my hands and creativity, but I can be a part of changing the fashion industry into become more sustainable. That makes my work very meaningful for myself personally.
What are your priorities, technique and style when designing?
Becoming a designer was a choice I did only for myself and I’m very grateful for being so privileged that I’m able to make that choice.
Which emotions do you feel when designing?
I design womenswear, both knit and woven. It would be nice to see if we could expand to design also for men and children in the future.
What particular aspects of your background shaped you as a designer?
Do internships and gather experience from as many fields of design as possible, follow your heart and allow yourself to use time finding your own path and voice.
What are your advices to designers who are at the beginning of their career?
When judging my own work for Hekne, I consider the most successful designs to be the ones that many people (including myself) find a love for, when the choice of materials prove to be great and the designs at the same time match the brand’s philosophy and signature look.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design works better and lasts longer. If more people invested in good design, we would have a more sustainable world today.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream project is to expand Hekne’s portfolio to include more designs for a wider group of people. That’s a project that needs time and that I want to take time.
How do you know if a product or project is well designed? How do you define good design?
Finding a balance where you listen to other people and are open to feedback, without compromising your own core values.
Who is your favourite designer?
My favourite design from what I've made so far is the Monteverde coat from Hekne's first collection. It was inspired in an old anorak that I bought second hand and that I liked a lot. I made a wool version of it, with a cleaner look, but kept the oversized anorak style. It was just perfect in the cold winter when living in Copenhagen, as it has lots of space for extra layers. It also had space enough for my pregnant belly and later on for carrying my baby boy in a baby wrap - no need to change winter coat! The fact that it’s so versatile and useful, and also because it’s made of durable materials that will last long, makes the coat a great design.
Would you tell us a bit about your lifestyle and culture?
I definitely became a better designer gaining experience from different fields. Internships, jobs and studies all gave me new knowledge and challenges.
What are your philanthropic contributions to society as a designer, artist and architect?
Design to me is the whole process from choosing materials to approve the final product. It's also about using the voice and influence that you have as a designer to make a statement that you believe in yourself.

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