Massimo Facchinetti

It is the curiosity that, as a child, has led me to understand how various arts have been built. My cultural activity and my undergraduate studies in industrial design have pushed me in the direction of my profession.

In 1994 establish the design firm “DISEGNO”, that will become, in 1997, the company Massimo Facchinetti designer by Prototipi s.a.s., being interested in industrial consultancy and realisation of projects in the field of design. The study deals with 360° Design : from pin to car. Useful Design: pursue the Italian tradition to get utility in the product. Environmental design: pursue the integration between artefacts and context micro and macro environmental, using in the right way colors and materials. Design For All: always give the right consideration the final user, endorsing the positive aspects of the concept of customization, for a suitable product for all without distinction. Eco-friendly Design: decarbosination of the product / service, with the goal of the complete quality and of the energetic benefit in the global process.

The use of modelable materials that can be accommodated in any form, by molding

The form that can communicate the use, which can express what is the object

It must be first of all useful, be feasible and finally combine functionality and design

Responsibility to respect the environment. No, too easy ... I always say that I want to design in total quality

The last exhibition of my projects was held in the MACS 2013 exhibition, held in Milan, in the Tortona area

From nature! I think there is already everything in nature: we just have to recover it

I live in Italy. This leads to difficulties in understanding the value added to the companies

It is difficult to relate to our work and, therefore, to represent our competences

To believe more in designers and their skills, to accept the challenge to the new

The positive side is that it is a good job. Negative: it's a little remunerated

The project of a vertical rotating kitchen, presents at the Salone del Mobile in Milan

I have collaborated with international and national companies of the caliber of Ares, Athena, Biffi Luce, Clei, Elitable, Foppapedretti, Global radiatori, HMR Helmets, ICI caldaie, IdealLux, Rolfo, Martini Illuminazione

He obtained his certificate in geometry in 1984 at the institute for geometries "G. Quarenghi "in Bergamo. In October 1992 he graduated from the Faculty of Architecture of the Politecnico di Milano with an environmental design thesis entitled "La strada del freddo", followed by Professor Alessandro Ubertazzi, Professor Giuseppe Gambirasio and Architect Pierguido Bay

With a good relationship between the realization capacity, the costs and the benefits

The value of a good design is the "added value", so something more than normal

The vertical kitchen presented at the Milan Furniture Show, because the relationship with the customer was complex