Mahdy Seyfi,Hesam Ghasimi,Sareh Heidari

I’ve paid attention to details since my childhood and it’s been always a question for me:”what’s the fountain of differences in the productions we use?!”. I always loved the linkage between art and industry. Thereafter, I realized that industrial designing can take me to where I could create these differences myself. The legends of my life were not actors or football players but the designers, and I always wanted to be like them.

Our studio comprises of a twosome who have been cooperating on different projects for more than 8 years and during the period, we achieved a particular evolution in furtherance of projects

Works which have more to do with innovations and we avoid designing stereotype products.

When we reach a revolutionary thing while accomplishing an idea.

A designer can create a world in which people would enjoy themselves.

IDIRAN exhibition in Iran, 2016 and Fuller exhibition in America, 2017

From mind identity which is achieved by evolution of idea expansion.

Emphasizing the identity of the brand over temporary factors and interest rates

Our team starts with drafting a subject. Then, in a procedure which starts with gathering information, continued by inspecting thousands of factors and considering dos and don’ts, it’ll attain the output for the design strategy. Finally, in respect to the intended identity, they present the design.

I wake up at 9 o’ clock in the morning, have coffee and biscuit and after taking a shower and getting dressed, I head for the studio. At the studio, I start discussing on designs with my partner. While working, I have compact and high-energy foods. At 9 o’ clock I go back home, listen to music and follow the news on new sciences and technologies, read books and prepare my equipments for the next day. Then, I get to sleep.

Avoid the stereotypes and make the special method of your own but in law-abiding framework. Try not to be like anybody, you’re unique.

(+)To be consistent, considering details, making effort for evolution and continuous learning (-) Sometimes, I get tired of excessive perception and paying attention.

Designer’s perdurable friend, pen. Softwares like rhino,photoshop,3d studio max, speed form,...

Depends on the kind of project but I don’t usually hurry. I hate the errors found after designing.

Tasks which should be done for the first time, because we encounter with interesting things in the procedure.

Mohammad Mahdy Seyfi, born in 1986, tehran,Iran,master of art(industrial design). Hesamaldin Ghasimi , born in 1991,tehran,Iran,master of art(industrial design).

I’ve paid attention to details since my childhood and it’s been always a question for me:”what’s the fountain of differences in the productions we use?!”. I always loved the linkage between art and industry. Thereafter, I realized that industrial designing can take me to where I could create these differences myself. The legends of my life were not actors or football players but the designers, and I always wanted to be like them.

Tasks which should be done for the first time, because we encounter with interesting things in the procedure.Works which have more to do with innovations and we avoid designing stereotype products.

Avoid the stereotypes and make the special method of your own but in law-abiding framework. Try not to be like anybody, you’re unique.

Evolution, neglecting the financial aspect of the projects, continuous learning.

A design which presents a mature cogitation and maintains product identity.

+To be consistent, considering details, making effort for evolution and continuous learning -Sometimes, I get tired of excessive perception and paying attention.