Lollypop Design Studio

I have always been an artist by heart and designer by choice. In my early childhood days, the only thing I was ever good at was drawing and I chose to pursue it as my career. I tried many fields of design but got glued to digital design when I was first introduced to it in early 2000. Post my Masters in visual communication & arts, I began my professional journey of digital design. And in the year 2013, I returned to silicon valley of India with a vision to put India as a design destination on the world map and founded Lollypop - a dedicated UX UI Design studio.

Lollypop is a team of creative and professional heads bound by a common interest of crafting sweet experiences for simplifying everyday lives. It is an innovation hub where expressions & thoughts are strategically woven around usability & creativity. Our culture embodies responsibility and gratification by outdoing ourselves each time.

Design for me is 'Solution'. It is a purposeful route that one takes to strive for a best possible solution.

There is no work that I can pin-point at. But, something we really enjoy doing is finding a solution to a challenge; designs that demands extensive research and provides us with a chance to reimagine a field is extremely intriguing.

I am always at peace while designing. It is like my muse and my very own kingdom.

Ecstatic! Every single time, I see a design taking a shape, it feels like a stepping stone that provides us with a chance to improvise and learn more.

There can be various ways of catering to society. But I suppose for me it is how we can touch everyday lives and make things simpler and more usable for everyone.

Design has evolved by leaps and bounds. In India it is still at nascent stage but is among the highest booming sector and this will become the most sought after service as it truly puts users into the fore-front.

I get inspired from everything, everyday, I meet someone new and have an opportunity to learn something, to look at a bigger picture. Reading is the fuel to my creativity and few sources of my inspirations are Ustwo studio, smashing magazine, medium articles.

I belong to the silicon valley of India, Bangalore. Every country is distinctive and designs are always driven by cultural and peoples perspective; so yes, culture definitely affects design. Pros are its vividity and colors and variations that India has to offer. And, cons would be unwillingness to spend time on research, everyone is in a hurry and expects a very quick turn-around time.

We believe in communicating and not selling. So, we just put forth our work and have a design workshop with every company; this helps us understand their requirement and also clarify what design can achieve. Once, this is done we proceed with formalities.

I suppose it is not only about skills but attitude. We believe we can train skills but right kind of attitude is extremely important.

I have always been an artist by heart and designer by choice. In my early childhood days, the only thing I was ever good at was drawing and I chose to pursue it as my career. I tried many fields of design but got glued to digital design when I was first introduced to it in early 2000. Post my Masters in visual communication & arts, I began my professional journey of digital design. And in the year 2013, I returned to silicon valley of India with a vision to put India as a design destination on the world map and founded Lollypop - a dedicated UX UI Design studio.

Design is the only field that gives you true freedom; it is the nexus where creativity fuses with empathy and technology, the rarest combination ever and that is what motivates me to design. Why did I become a designer, because, this is the only thing I love and am good at.

Since, my early childhood, I found art to be my muse and continuing the same path, I discovered design.

I suppose all the digital designers are consultants and designs ‘Solutions’. I look forward to designing new domains that provide different challenges. The beauty of re-imagining the industry through power of design is what really ticks happy and creative side of me.

I don’t consider myself as a design legend and there is no one way of doing things. But, communication and persistence has definitely led me towards realizing my dreams.

The zeal to learn and unlearn is something that helps you always step up and move forward.

A good design is usable, functional and aesthetically pleasing. When design intelligence & technology embodies each other, great designs are produced.

Good design is the most strategic investment. It helps in attaining the vision of a company keeping users at the centre along with providing the shape to a concept. If you do it right the first time, it saves lot of time, money and energy of everyone.

There is no recipe or secrets; it’s just iterations and many more of them, till you are happy with the design.

Design is always purposeful. It’s always seeking to provide solution and eliminating problems.

My wife, who supported all my abrupt decisions and dreams. I left my career as a creative director when I was at peak of my career and came back to India to start my own design studio