Xuesong Li

Specialized in Design.

Xuesong Li

About Xuesong Li

Li Xuesong, Professor,School of Industrial Design,Luxun Academy of Fine Arts (LAFA), Design Director of Goldshield APEC company China branch, American. The member of China Liaoning Arists Association. Led the design team has won the Best Designer Award of 2014 China Red Star Original Design Award、The 12th National Art Exhibition Silver Award winner and 2016 reddot award winner. He engaged in product design education for nearly 20 years, trained a number of outstanding designers.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Xuesong Li

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I graduated from Luxun Academy of Fine Arts, industrial design, from an early age love art, in the middle school like the product design. During the University, under the influence of the teacher, after graduation to become a university teacher, continue to engage in product design education, to achieve their ideals.
Can you tell us more about your company / design studio?
The predecessor of Luxun Academy of Fine Arts (LAFA) was the Yanan-based Luxun Arts College (LAC) founded, in 1938, by the pioneering generation of Chinese Revolutionaries including Mao Zedong and Zhou Enlai. Mao personally handwrote the Motto of LAC: Strenuousness, Seriousness, Diligence and Modesty”. The college was removed to Northeast China in 1945 and evolved to Luxun Academy of Fine Arts in 1958.In 1988, the Department of Industrial Design was established in 1988 based on the professional design of industrial design. Mastering the latest achievements and trends of the specialty and the basic theory and basic skills of industrial design, it has strong pioneering and innovative ability and comprehensive implementation ability. Of the industrial design of senior specialized talents.
What is "design" for you?
First I was a teacher, designed for me, just like the spices of life.
What kinds of works do you like designing most?
I like to design products related to outdoor recreational activities, such as automotive products. Also like to design some rich semantic features of the product.
What is your most favorite design, could you please tell more about it?
I love product design. For me, the design must meet the needs of people, design from life, higher than life.
What was the first thing you designed for a company?
"Positivecare" brand pet care products packaging design.
What is your favorite material / platform / technology?
I really like 3D printing technology, she let the design become more free.
When do you feel the most creative?
My design inspiration comes from the subtle observation of things, from the life experience. The design is ubiquitous, even in my dreams.
Which aspects of a design do you focus more during designing?
Function to determine the form, pay attention to the needs of users. I liked the design style of Naoto Fukasawa, and I admired Daniel Simon's understanding of the form.
What kind of emotions do you feel when you design?
Quiet design is a very happy thing, in the face of the design of the choice will make people very tangled.
What kind of emotions do you feel when your designs are realized?
When I see my work become a reality, I feel very satisfied, very excited.
When judging a design as good or bad, which aspects do you consider first?
Whether the design can meet the needs, to bring designers and consumers more thinking.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers are walking in the forefront of the times, good design can lead the concept of consumers, good design should pay more attention to environmental protection, to maintain the sustainable development of society.
How do you think the "design field" is evolving? What is the future of design?
In the relatively low level of living, people are more concerned about the function of the product. With the improvement of living standards, good design often meet the basic functions of the product at the same time, inspire people to think more, pay more attention to human emotions. The future of the design is no borders, through the design can lead the public a better life.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
At the end of the 2016 red dot design concept award ceremony, I had the honor to attend the awards ceremony and won my first red dot design award.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I like the design style of Naoto Fukasawa, the design can let people think about the story behind the product. This is what I am now trying to convey the semantics of the product by designing better.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
My design is inspired by the careful observation and experience of life. I will always focus on design-related information, conscientiously collect and organize, share and discuss with friends.
How do you work with companies?
I am a university teacher and also a design director for Goldshield APEC, responsible for product design and presentation.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Designers should adhere to their own design style, but must be market-oriented and company-oriented development. Enterprises in the choice of designers should be more concerned about the designer's cultural literacy and design style, choose their own development for the company's designers.
Can you talk a little about your design process?
As a conceptual design, it is important to put forward a good idea. And then is based on the concept of thinking divergence, find a good way to solve the problem. For marketed products, market research and analysis is very important, must be functional-oriented design.
What are 5 of your favorite design items at home?
I really like IKEA products because he is easy to install and functional. And my handmade model in the studio, she made me more intuitive look at the beauty of the product.
Can you describe a day in your life?
Almost every morning I have to teach courses in college, at noon I can relax, listen to music, watch movies and so on. Afternoon time I may be in the company while drinking tea and the boss to discuss the company's next product development plan.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Young designers should learn more, do not sit at the desk every day thinking about the program, the designer must go out, enrich their experience.
From your perspective, what would you say are some positives and negatives of being a designer?
Designers should have good habits and schedule, planned, active communication and work. Product design should be moderate, follow the principle of less is more. Too stick to their own design style is not conducive to the company team cooperation, the saying goes, "modest make progress."
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Ruler, pencil, computer, software, including AI, PS, AutoCAD, 3ds max, Modo, Rhino, Keyshot, etc..
Designing can sometimes be a really time consuming task, how do you manage your time?
I will develop a timetable for the task, Monday to Friday basically every afternoon is my work time, try not to take up the night time.
What was your most important job experience?
Design Director of Goldshield APEC company China branch, American.
Who are some of your clients?
2016 China Bohai Rim Rally, Hubby Rose(HK) Limited, HD Goldshield (Shanghai) Ltd
What type of design work do you enjoy the most and why?
Outdoor product design. Out of the room is outdoors, we are eager to outdoor freedom, by car, walking, crossing, etc., this is a very large design area.
What are your future plans? What is next for you?
The next step, hope to have the opportunity to study abroad, open up horizons. Leading students to practice actively.
Do you have any works-in-progress being designed that you would like to talk about?
At present in the research and development of automotive products, hoping to enter the market from a private point of view.

Extended Interview with Xuesong Li

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated from Luxun Academy of Fine Arts, industrial design, from an early age love art, in the middle school like the product design. During the University, under the influence of the teacher, after graduation to become a university teacher, continue to engage in product design education, to achieve their ideals.
How did you become a designer?
My teacher taught me to do things carefully and diligently. I like the products of life, they let me concentrate on thinking. It's my motivation to become a designer when I see my design work come true.
Which emotions do you feel when designing?
Outdoor product design. Out of the room is outdoors, we are eager to outdoor freedom, by car, walking, crossing, etc., this is a very large design area.
What is your growth path? What are your future plans? What is your dream design project?
The great designer is not just a design work, but through the design work to lead people's lives, the master's work is thoughtful, forward-looking.
What are your advices to designers who are at the beginning of their career?
Good design can inspire people to think about the meaning behind the product.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can make people live a better life, good design can better coordinate the relationship between human and product environment. The sustainable development of the society.
What is your day to day look like?
The first is simple and efficient, with good economic value. Secondly, we design the products that reflect the connotation of Chinese traditional culture.
How do you know if a product or project is well designed? How do you define good design?
Design comes from life, so the design needs to experience and accumulate. Active communication can promote the design of the program.
How do you decide if your design is ready?
I like the works of Fukazawa Naohito, from which I can appreciate the meaning behind the products of different times. I also like the works of Daniel Simon, rich imagination and aesthetic form of admiration.
What is your biggest design work?
I like the works of Fukazawa Naohito, from which I can understand the meaning behind the products of different times. His works are simple and full of life.
Who is your favourite designer?
I like the design is the recent completion of the "disappearing umbrella", the life of the little bit are inspired us to think about the relationship between people and products, people and the environment.
Would you tell us a bit about your lifestyle and culture?
I am studying for a master's degree, I want to continue to learn the knowledge of various fields, improve their cultural quality, which is an important foundation for a good designer.
Would you tell us more about your work culture and business philosophy?
I like the product design, and I also like to study history. Being a teacher is my dream.
What are your philanthropic contributions to society as a designer, artist and architect?
Product design is based on the function of the premise to meet the needs of users for the purpose. Good design can make people think, this is my pursuit of the goal.
What positive experiences you had when you attend the A’ Design Award?
My parents, who supported me to study at Academy of Fine Arts, and chose my favorite product design. Although the study of the road is difficult, but my parents encouraged me to become a teacher, a designer.

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