JUAN MANUEL RODRIGUEZ PROUS

Problem solving has always been a challenge for me since I was a child. The art, the technology and the design have been transversal in my professional trajectory.

At Mani we work to adapt companies to the new market realities based on HCD methodologies. Our services are focused on branding, product design, experience design and retail.

The design is continually changing and renewing. There are always movements or sources of inspiration, but they are never a mantra for my work.

I do not have any platform or preferred technology. Each project is a challenge from all angles

The personal connection between products and customers. Empathy is fundamental in the development of each project.

Designers are responsible for the transformation of our environment at all levels, public, private, business and social. If we want a better world we have the responsibility to design it

The future of design is encouraging. It will take a fundamental and transversal position in all disciplines.

La inspiración siempre viene del conocimiento profundo del proyecto, su estudio y analisis de objetivos.

In MANÎ Design strategic we do not have a definite style. Each project requires a different framework.

I live in Spain. The cultural references are always there but the possibility offered by technology allows you to nourish yourself with any information for the conceptual and strategic development of the projects.

I always work by building a strong client relationship. That is the key. Know the needs and capabilities of companies, be close to them. Being an active part of the project for them is always very important.

To select a good designer, the most important thing is trust with the client. The portfolio is important, but trust is more.

We work with HCD methodologies. First of all we know the business reality and gradually deepen the client's needs and the commercial possibilities of the projects.

Think with your head but design with the heart. Deeply analyze the context and the client. The identity and connection of design with society are key to achieving a good result.

The most positive is the ability to constantly learn from any discipline, printing, architecture, materials, crafts, packaging, retail, color ... The most negative is the difficulty in sometimes there is for the recognition of the work.

Adobe software tools (indesign, photoshop, illustrator, after effects, premier). Feedly, brand new...

You always have to adjust the objectives so that the uncertainty of the result is less. Design management is essential to avoid time problems.

Answering this question. How you could solve this challenge obtaining a high conceptual and commercial impact.

My most important experience was as a consultant in SURGENIA. The success of the project depends exponentially on the analysis prior to the conceptual development of the design.

I love projects in mature sectors. The possibilities of innovating and developing disruptive innovations.

Design high impact projects. This is always the goal and the line to follow.

I always work as a team. It has different perspectives of the problem.

I am an industrial designer from the University of Extremadura. I have worked as a design and innovation consultant and am currently design director.

I have always had an interest in solving problems of any characteristic and the design is a discipline that allows me to face different problems.

I chose to be a designer because I have always been interested in facing different challenges.

I am a transversal designer who confronts me with designs of any discipline, communication, strategy, product or space

The identity and justification of the design. The concept must always respond to strategic objectives

The design is a fundamental tool in the search of differentiation and in the construction of mark that allows to generate income to the companies

I love my profession. In the future I like to design innovations with high impact

The design is always subject to the solution of problems for a given context and moment. What was 20 years ago was a revolution today is out of date. Design is sometimes a very unfair discipline. Although I think there are great timeless designs, you have to have another perspective when it comes to making judgments.

I am a very demanding designer, the best design I have not yet been able to do.

Design is a very thoughtful discipline, thinks and develops but above all questions what you do.