noel to

Specialized in Design.

noel to

About noel to

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with noel to

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Our team members have graduated BA(Hons) in interior design in HK/UK & Master of Arch. in the US, We like to create/develop something more character & fun. We like to study/present the story for those “things”.
Can you tell us more about your company / design studio?
SOMETHINK is a new studio working in architecture and interior design. Established in 2013, the studio was formed on the basis that good design should be ever-present and not just limited to the few.SOMETHINK has a wide range of experience, designing at all scales for private and commercial clients across the residential, retail, leisure and workplace sectors. The team develops close relationships with clients by providing support and advice throughout the project cycle, and when required, advice on how best to interpret their brand identity in the design of their spaces.
What is "design" for you?
“Design” we will name is a “skill” to present the history/story of the “product” we create.
Which aspects of a design do you focus more during designing?
We care about the history/story behind the project. Also what kind of message we like to show to people.
What kind of emotions do you feel when you design?
Try to enjoy the "painful" - the process of the creation.
What kind of emotions do you feel when your designs are realized?
Feeling exciting when the client/market appreciate your design /afford.
From your point of view, what are the responsibilities of a designer for society and environment?
Do not keep thinking to create something "new", many elements can be re-development / re-create.
How do you think the "design field" is evolving? What is the future of design?
Nowadays, the computer technology is growing up so fast (e.g. 3D printer), we think the future of design will be mix with technology/science.
How do you work with companies?
Need to under the time schedules & budget.....sometimes feeling tired of fighting for more "benefit"
What are your suggestions to companies for working with a designer? How can companies select a good designer?
It depends on the personalities match the company style or not, also the good design needs to be work independently & responsibilities.
Can you talk a little about your design process?
After meeting with the client to know more about the project background & design brief. Start to research the "story/history" of the idea we suggest. Keep discuss & work with companies/clients see any input from their side. Sometime we need give up something, sometimes we need stand up to fight for something.
From your perspective, what would you say are some positives and negatives of being a designer?
Positives: Can leave your stamp on the market.Negative: Sometimes need to give up your gathering time with your friend/family.
Do you work as a team, or do you develop your designs yourself?
Yes. We have a different partner to in-charge of different "categories"

Extended Interview with noel to

What are your advices to designers who are at the beginning of their career?
Use comfortable & the message can develivere to user in good way.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
People like to improve the quality of life through the good design of the product.
How do you keep up with latest design trends? To what extent do design trends matter?
Many. e.g: art museum, school, renovation of heritage building...etc.
How do you know if a product or project is well designed? How do you define good design?
Use the eye, ear & link with the mindset in a good combination.
What is your biggest design work?
Jaime hayon, Thomas heatherwick. There has a strong character in their project. Also, good message delivers to the people.
Who is your favourite designer?
The Parkland hotel, we can achieve the super low budget & keep the idea we like to present. Also, the market effect is good. Refer to client's information.
Would you tell us a bit about your lifestyle and culture?
Keep listen & learn from different people, even the people are younger than us a lot / other industries. Is need to keep open our mind to try the "new thing"
What are your philanthropic contributions to society as a designer, artist and architect?
The design is a tool/skill to present the story of delivering the message to people.

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