Sofía Enríquez

Specialized in Design.

Sofía Enríquez

About Sofía Enríquez

Sofia is a recent graduate from industrial design engineering. She spent a semester of her studies abroad in Lille, France. She felt inspired to participate in A'Design Award & Competition because she hopes to improve her design skills and acquire experience. She enjoys reading about history and culture, painting with watercolors and learning new skills - crafts, computer programs, languages, among others. She currently lives in Chihuahua, Mexico.

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Sofía Enríquez

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since I was a kid I used to spend a lot of time imagining and I had always enjoyed drawing, painting, hand-crafting... Seeing this pasion my parents enrolled me in painting classes. I can't tell that I have been always aware that I wanted to be an artist or a designer as a profession. It was during high school that I found, among the answers of a vocational test, about a degree that gathered both the use of the right and left sides of the brain: industrial design engineering. I liked the idea of having these two options - the analytical and the artistic - coming together in one degree, so this is where I am now.
Can you tell us more about your company / design studio?
I just graduated from university, so I am more of a freelancer in my free time right now. I do graphic design for those who contact me and as for my personal projects I have been mostly experimenting with painting techniques.
What is "design" for you?
The art of creating, improving or transforming with the intention of finding solutions to problems, needs or desires.
What is your most favorite design, could you please tell more about it?
Notch, the tea packaging is my favorite design until now because of the high impact it has reached, being published in Packaging of the World website and Favourite Design annuary in 2015 and now having won in A' Design Award.
What was the first thing you designed for a company?
On 2015, I was an intern in an architecture studio, the most symbolic things I designed for them are: their logo and a plaza for a contest in which they were participating.
When do you feel the most creative?
When I feel the most creative is after seeing an art exhibition, a great design or a delightful construction - especially when I get to regard them in person.
What kind of emotions do you feel when you design?
Like a hamster-wheel brain - haha! I am full of thoughts and ideas, I feel really inspired and focused on what I am working on while time just seems to fly by.
What kind of emotions do you feel when your designs are realized?
The feeling of accomplishment. It is really satisfying to finally conclude what you had been working on. It is as if my mind sighed, took a step back and gazed at the final result while smiling.
What makes a design successful?
When it fills someone's need or desire. When it is functional and aesthetic at the same time.
From your point of view, what are the responsibilities of a designer for society and environment?
To make people's lives easier while avoiding to harm the environment.
How do you think the "design field" is evolving? What is the future of design?
I think the design field has plunged into the technology of things, artificial intelligence now more than ever and looking towards alternative energies and eco friendly solutions.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven't had design exhibitions, but I'd like to hold a design exhibition the next time there is a design event in my city.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I get easily inspired, so design inspiration for me always come from different sources: from everyday life, while taking a shower, from web surfing, by seeing art, when spending time in nature, by sharing ideas... I feed my creativity by reading, wondering, imagining, doing research...
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Chihuahua, a city in the north of Mexico. I don't believe the heritage of my country affects my design style. Cons: In my city, there is not much design appreciation yet. Pros: There is a lot of cultural heritage were you can gather inspiration.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Design may sometimes seem as a luxury, but rather than that, it is the element that makes the difference. Companies can select a good designer by seeing their portfolio and speaking to them to get to know them better and see if their style and way of working suites that of the company.
Can you talk a little about your design process?
I don't really have an established design process. But most of the time I get a concept, then think of ideas and search for inspiration, afterwards I start sketching, 3D designing or prototyping. Next I work on the final design. I may make some changes while going through these steps and I also iterate the steps the times necessary. The last part is giving the final touches.
Can you describe a day in your life?
Right now I am doing an internship in continuous improvement and working on my thesis to get my engineering degree, so whenever I am not doing one or the other I like reading, working on personal projects, learning french and going out to have fun.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I - as a young designer - can suggest to other young, up and coming designers to be curious and search, read, learn for you. Don't expect that school is going to teach you everything, because there are so many things you can discover outside.
From your perspective, what would you say are some positives and negatives of being a designer?
Positives: You can create many of the things you can imagine and find clever solutions to problems. Negatives: Not everybody is going to love what you do and sometimes critic is hard and demotivating.
What is your "golden rule" in design?
To recognise the value in something, and apply it to your designs.
What skills are most important for a designer?
Observing, understanding, visualizing, creating, problem-solving and resilience.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
It all depends on what I am designing: Illustrator and Photoshop for graphic design. 3Ds Max, Rhinoceros and Showcase for virtual designs of objects (or 3D printed prototypes). For physical prototypes I use cutter, ruler, pencil, brushes, paint, I enjoy working with my hands... But for the real and final objects I create the technical plans and go with, say, carpenters, electricians... I use internet as a main source of inspiration.
Designing can sometimes be a really time consuming task, how do you manage your time?
I am quite an organized person, I like to make - mental or written - schedules and set due dates to myself.
How long does it take to design an object from beginning to end?
It all depends on the object and the time available. Sometimes weeks, sometimes months.
What was your most important job experience?
Being an intern in the architecture studio I previously mentioned. My bosses were certainly a source of everyday inspiration and knowledge, I was able to improve a lot in that period of time. I am so happy and grateful that I got to live that experience.
What type of design work do you enjoy the most and why?
Anything that is free-style design, because it is there where I can really express myself without any restrictions.
What are your future plans? What is next for you?
I would like to find a job where I can design and maybe later on open my own design studio. I would like to keep learning, do a master degree or a diplomat.
Do you have any works-in-progress being designed that you would like to talk about?
I am doing a Mondrian-inspired 3D puzzle that is composed of eight equally shaped elements made of wood and hand-painted, that can be assembled into a cube by following the form of the elements and their patterns.
Any other things you would like to cover that have not been covered in these questions?
I am a young designer and I believe I still have so much to learn, but being able to share these thoughts with the readers makes me feel full of gratitude and inspires me to keep working hard. Thank you for reading.

Designer of the Day Interview with Sofía Enríquez

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a young designer, I just graduated from university last december. My degree is industrial design engineering. During my studies, I had the opportunity to work as an intern in places that enlarged my knowledge in some branches of design: graphic design studio, architecture bureau, a project for the development of a specialized packaging. Moreover, I enrolled in painting and sewing classes, which complemented as well my design and artistic knowledge and techniques. Throughout the years I have also participated in competitions, winning several times in painting contests and once in an innovative design contest.
How did you become a designer?
I have always liked creativity and creating - since I was a kid I enjoyed drawing, painting, hand-crafting... I spent a lot of time imagining as well - industrial design engineering was the perfect combo for me because it allowed me to do both. I believe when choosing what to study you need to find a degree were you will be allowed of doing what you like in an actual job, so that's why I didn't have to give a second thought of choosing this degree.
What are your priorities, technique and style when designing?
Three aspects I give the most importance to when designing are: The concept one wants to approach (the ideation and brainstorm)The prototypes (3D models, real models, technical planes, drawing, mock-ups)The implementation (taking care of the final touches and details)It all depends on what am I designing to decide whether I will be relying on a physical or CAD model.
Which emotions do you feel when designing?
The initial idea and having the final project are both the most exciting phases for me on the journey of design. Having something new to design just feels so inspiring - my mind overflows with ideas and thoughts - it all feels just so revitalizing. And when the project is done, the feeling of satisfaction is very exhilarating.
What particular aspects of your background shaped you as a designer?
As I have mentioned before, as a kid I spent a lot of time imagining. Now as a grown-up, I believe imagination is a very good work out for the mind, it also helps creativity as well and helps to build clever solutions that are unconventional. My journey in the field of design is very recent but I am a huge believer that everyone can teach us something if we have our mind open, so throughout my life, I have been able to learn from my family, teachers, co-workers, bosses, classmates, friends and even from interviews I have read - there is always something new to learn!
What is your growth path? What are your future plans? What is your dream design project?
For now I want to gain experience in the design field, in a short future I would like to expand my studies in design and in a long run - when I have the experience and the resources - I'd like to work as an independent designer.
What are your advices to designers who are at the beginning of their career?
To learn the most you can: be curious and investigate about topics that interest you, read books, expand your knowledge, take courses, learn new skills, learn computer programs, experiment with new materials, experiment with different tools. And the most important: never give up, keep trying and not everyone might like your style but there is always someone that will.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Take big chances even if they seem unreachable. Start and actually finish what you started.
What is your day to day look like?
I recently started a new job so I am still in training. I try to learn as much as I can, ask too many questions and take a lot notes - haha! In my free time I sometimes surf the web to see what's out there in the design field, I enjoy reading and painting as well - this is what I do in relation to design. When I decide to call it a day I try to relax myself by wrapping up my thoughts and having a good sleep - I give a lot of importance to rest.
How do you keep up with latest design trends? To what extent do design trends matter?
I usually stick to my own personal design style, but I as well take what I like from other designs and adjust them to my own. Design trends guide you to what people are into at a present time, but it might not always suit your style.
How do you know if a product or project is well designed? How do you define good design?
A product or project is well designed when it fills a need or desire, when it is functional and aesthetic at the same time. Furthermore, I would say that a good design is defined by how easy is it to understand how it works and, of course, if it actually works.
How do you decide if your design is ready?
When the final design is satisfying and there is nothing else that could be added or improved - but this doesn't mean that in the future the design can't be improved. You know a design has been a success when people understand it, understand how to use it, know how to get the best of it, like it and are willing to acquire it.
What is your biggest design work?
A plaza I designed during my internship with architects, because it was the first time I designed something that bigA table which I named "Anexo", because it won an innovation contest in my universityA representation of the skin of a shark for biomimetic textiles, because it was the most challenging assignment I had during my exchange semester in France.And Notch tea packaging because of how far it reached.
Who is your favourite designer?
Karim Rashid, Zaha Hadid, Bjarke Ingels, Ilse Crawford, Philippe Starck and Emiliano Godoy
Would you tell us a bit about your lifestyle and culture?
There are so many cities I like I couldn't be able to pick just one. Sometimes music takes part of my creative process - when I want to have some background sound to lighten me up; sometimes it doesn't - mostly when I want to concentrate in silence. My culture has had an effect on my design in the way I create solutions for problems that arise - sometimes using high tech is expensive so I figure out alternative methods. I am in Mexico now, working as a design engineer for an enterprise that makes personalized doors for exportation. I believe good design brings an addition to the customers' experience of acquiring a product or hiring a service. Some small and positively incremental changes I introduced to my life thanks to design are: to pay attention to small details and be aware of distribution, ergonomics, appearance... And to try to reach the root of the problem when I don't like a design (I ask myself what might not be working)
Would you tell us more about your work culture and business philosophy?
I like organization, being chill and open to dialogue. I am very goal-focused, I like to concentrate and avoid procrastinating, because I tend to get stress when due lines are close and the work isn't finished. I believe it is easy to work with me if there is respect. I would say the core challenge of my profession is balancing the idea you have about a project with what the client - or your boss - actually wants. I believe diversification of personal traits are something good since this diversification is what allows us to have so many different design options and inventions. But I think all good designers, artists or architects should agree in staying humble and working hard
What are your philanthropic contributions to society as a designer, artist and architect?
I haven't been able to give back something in return to the community that fostered me - yet. But of course I would like to be able to do that. For instance, there is a community of natives called "Tarahumara" in the state where I live, you can often see them selling tea leaves they have collected in plastic or paper bags, I once thought about collaborating with them - making a package for them (such as Notch maybe) that would increase their sale prices and allow them to have a bigger profit. Because of regulations and lack of money, I haven't started the project, but if it ever comes a chance, I'd love to be able to help out communities through my designs.
What positive experiences you had when you attend the A’ Design Award?
Participating in A' Design Award has been such an amazing experience.I worked hard trying to submit my design the best way possibleIt gave me a panorama of participating in something worldwideI took a bet on my work and reaffirmed my confidenceDesign competitions are important and relevant since people can get to see what other designers are up to - what new products are out there. I feel honored about being the Designer of the Day. I blows my mind to think it had been just a dream and now - at my young age - it has come true. Thank you for reading me!

Extended Interview with Sofía Enríquez

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied industrial design engineering in Mexico and made one semester of my studies in France (there I was enrolled in mechanical engineering). I have taken painting and sewing classes. I worked in a graphic design studio, made an internship in and architecture studio and participated in the development of a thermoformed packaging as part of the university's center of investigation, I have also worked as a freelancer for some time years now. All of these experiences have helped me improve my design skills and increase my knowledge in these fields.
How did you become a designer?
I am in love of the idea of envisioning something and actually being able to create it.
Which emotions do you feel when designing?
During my studies I have designed a little bit of everything: furniture, packaging, objects, lamps, graphics, among some others, but I would like to specialize whether in packaging or product design.
What is your growth path? What are your future plans? What is your dream design project?
The way they solve problems, if they pay attention to small details, if they think further ahead, if their designs give a "plus" to the users...
What are your advices to designers who are at the beginning of their career?
The small details and the additional attributes incorporated into the design are what, in my opinion, make the difference between something good and something great.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design makes the difference, whether it: solves problems, saves money, attracts clients, makes work easier, adds beauty. Any investment in design now is an investment made thinking on the future.
How do you know if a product or project is well designed? How do you define good design?
No secret ingredient, just being myself and letting my instincts guide me.
How do you decide if your design is ready?
Karim Rashid, Zaha Hadid, Bjarke Ingels, Ilse Crawford, Philippe Starck and Emiliano Godoy
What is your biggest design work?
Bobble by Karim Rashid, because of its ergonomic figure and cheerful colors but mostly because of its mission to eliminate the outrageous waste of single-serve, disposable beverages Getsuen chair by Masanori Umeda, because of its beauty and uniqueness and the way he achieved to copy nature into something of everyday use.
Who is your favourite designer?
Notch, the tea packaging is my favorite design until now because of the high impact it has reached, being published in Packaging of the World website and Favourite Design annuary in 2015 and now having won in A' Design Award. I think it is an innovative packaging for tea and an attractive way to display a product.
Would you tell us a bit about your lifestyle and culture?
By always continue learning and working on developing new skills or perfecting the ones they already have. Plus keeping positive, since attitude makes the difference.
What are your philanthropic contributions to society as a designer, artist and architect?
The art of creating, improving or transforming with the intention of finding solutions to problems.
What positive experiences you had when you attend the A’ Design Award?
A professor who believed deeply in this specific design (Notch) when I first showed it to him as a school project.

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